One question I have always gotten from students, clients, and colleagues is this:
Should I put my blog on the same domain as my primary site?
The answer is always the same: It depends. Personally, I’ve preferred to keep this blog as well as my primary blog for my e-commerce business on separate domains from the actual site where the transaction or goal happens. But that’s not always the best answer.
The answer for your site will depend on how you want to brand it and how you think you’ll build links for those sites.
As I stated earlier, I’m spending considerable time right now on my own e-commerce websites in an effort to improve their marketing, product range, conversion rate, and more. This is long overdue. These sites make pretty good money and just improving them by 10 to 20% would be a significant benefit to our business.
In the process, I’ve started to come up with a list of tools I use that help me. These are not just tools for e-commerce, but most are good for marketers in general. too. I am hoping this will spur some others to write similar posts so I can see what they use. Here goes…
BlendConf is a conference for those interested in user experience, interface design, and development. It promises to have 50 great speakers and 350 attendees. It is three days long and looks impressive.
What’s probably most interesting about BlendConf Charlotte is the unique (more…)
I recently asked my pal, Jason Keath if he could write out the history of Social Fresh. Here’s what he sent me. Enjoy! For those of us in Charlotte, you’ll remember much of what he speaks of…
Written by Jason Keath – Owner of Social Fresh
In 2005 I decided I wanted to be a creative director for an ad agency.
This was pre-Mad Men mind you. But the fine arts major inside of me saw the creative world of agencies as a pinnacle of sorts.
Needless to say I got sidetracked.
Today, almost 8 years later, I am running a company called Social Fresh, a social media training company. Social Fresh started in 2009 as a social media conference in Charlotte, NC, where I was living and working at the time.
Social Fresh came about out of frustration. Working my way through three very different agencies, where I was lucky enough to be able to pitch social media strategies for clients and potential clients, I recognized that there was a big gap when it came to how people thought about social marketing.
So it’s been about one week since I left Ephricon. Wow! Have I been busy.
I’m not the type to sit around waiting for something to happy. I get right to work doing what I do. And I am loving it. As soon as I finished the video in the last post, I went to my big huge white board and started scripting out what my plan was. Below are my top priorities.
1. First and foremost, I put in big red letters right in the center of the board the words “Blog Every Day”. It’s one of my top priorities. I think I’m a pretty good writer. But I want to be better. It’s critical to good marketing. I think good writing is critical to being a good marketer. The best and only way to get better at any media is to do more of it. It’s true for doing good video, good audio, and especially good writing. I want to do more of all of that. In fact, I’m determined to.
2. Next, I’m spending considerable time building my e-commerce sites. In particular, I’m adding products and working on the marketing for my newest site, Waste Receptacle Solutions. This site has done very well for us this year. But it’s mostly because people are going straight to the product pages. That’s ok by me. Sales are sales. Money is money. So I’m adding more products (such as Witt Industries waste receptacles) to get more. But I’m also going to soon start working on the category pages for stuff like outdoor waste receptacles and commercial waste receptacles. If you check those links, you’ll see that’s early yet. I’m making great progress but I’ve got a lot to do.