Three years ago, on January 15th, 2013, I announced here that HIPPO Internet Marketing was closing. After ten years, I decided to stop taking clients and focus on my e-commerce sites. Shortly after that, I went to Ephricon as their Director of Client Services for about a year.
Two years ago, after Ephricon became Straight North, I took some Internet marketing clients, but mostly just those that I already had a relationship with already. I never opened up Hippo Internet Marketing in the sense that I started taking clients. But now, after three years of being “closed”…
HIPPO Internet Marketing is Open again!
In fact, I’ve started to redesign our website at www.HippoIM.com!
(I love the fact that my office is the main picture on the home page.)
In early September, I made the decision to start investing in switching our e-commerce websites over to the Shopify platform. Historically, we’ve used several platforms, most notably Volusion. However, it’s becoming more and more evident that Shopify has come out as the strong leader in e-commerce platforms.
Basically Shopify is to e-commerce platforms what WordPress is to blogging platforms. There are several others out there, including Volusion and Big Commerce. But Shopify is not only leading, but making a strong push to drive far ahead of the others.
I’ll post my thoughts and feelings on Shopify on my newly recreated consulting site soon. But in short, I’ll say that it’s amazing easy to build a site on this platform. It’s also easy to extend it to do all the extra things you want to do with their Shopify Apps system.
The whole process was extremely painless and we were able to go live in less than three months. Not bad for an entirely new site with about 200 products, new images and new content. The new site is named Bellman Cart Specialists. Although we’re trying to sell online, the real push for this site is to promote that we are expert consultants on the topic. We’re hoping for more leads as opposed to online orders with this site. We’ll see.
What happens when you spend most of your time on one business? The other business may start to notice and feel neglected or sad. Well, probably not. But it does seem that way.
For the past six months, I’ve been spending a fair amount of time building up our Amazon business. I’ve been working hard not only on the business itself, but also trying to build up the training needed for a couple of our students and our new sub-business which is run by a partner, but co-owned by our business. If that sounds confusing, it is. It involves lawyers, accountants, and all that fun stuff.
But in the meantime, my fantastic sales people have been very active with my e-commerce business of over 12 years now which sells bellman carts online. But the more you focus on Amazon, the easier it becomes to take your eye off of Google.
Years ago, Google was all I talked about and thought about, practically. When I worked with a few agencies, I wrote about the Google algorithm changes, Google remarketing, and how Facebook likes affect Google.
But the truth is, Amazon is now as much of an opportunity for online marketers as Google is. So we’re focused on both. The trick is spending the right amount of time on both. Both businesses and both platforms, Google and Amazon.
If you read this blog at all, you know I’m spending most my time working with Amazon these days.
Amazon.com was founded 20 years ago. It now has 209 million users, 89 warehouses, 1,000 warehouse robots, and spends $160 million on Google search ads. Amazon sold $89 billion in 2014 and they sold 426 items per second on Cyber Monday. There are 2 million marketplace sellers and only 7% of Amazon’s sales are come from selling books.
Want to learn how I am taking advantage of this opportunity and growth market?
I’m going to give a lecture and presentation on the topic on April 9, 2015. It will not be recorded. If you’d like to attend, you can sign up on the Charlotte SEO Meetup page. If it shows as full, be sure to join the waiting list. (People generally cancel at the last minute on this group. No biggie.)
Here are some interesting news items about Amazon in January 2015 along with my comments.
In 2014, Amazon’s stock price fell 18% While Nasdaq overall was up 14%.
Nothing too scary here. However, Amazon’s insisting on growth over profits actually resulted in an interesting Q3 in 2014, which ended on September 30, 2014. In that quarter, Amazon posted a $544 million loss on revenue of $20 billion. They (Jeff Bezos in particular) just don’t care about profits as much as growth. In a strange way, that’s good news for those of us trying to grow our businesses on Amazon as well.
See the GigaOm story here which quotes the Reuters story here. Read More
Recently, my old business partner, Jason Keath of Social Fresh, interviewed me for his new podcast. We ended up talking about my thoughts on SEO and how it has changed. But we also talked about all kinds of other stuff. For example, we ended up talking extensively about selling on Amazon.
Here’s the episodethat is the 45 minute interview with me. You can also listen to it here…
For those of us that are working with Amazon to sell products via FBA (Fulfillment By Amazon), a feature is now available that we’ve been wanting for some time. It is the ability to give a coupon code that can only be used once. I just found out about it and I don’t believe it’s been available until just recently. At least my business partner and I did not know of it.
Here are some interesting news items about Amazon in December 2014 along with my comments.
Amazon starts its own line of diapers and baby wipes.
This shouldn’t surprise anyone. Amazon takes the best selling items and just private labels them. Can’t blame them for doing that. By the way, this does not mean money can’t be made doing the same thing for the same product.
See http://recode.net/2014/12/04/amazon-unveils-its-own-line-of-diapers-confirming-partners-biggest-fears/ Read More
Here’s my business goals for 2015.
(I do this every year. Writing them down helps me stay accountable to them and hopefully in encourages my readers to do something similar.)
1. Blog Every Day
Actually doing this every workday may be impossible. But it is my goal and has been for years. I am convinced that writing is the most important skill to being a good marketer. Regular writing is extremely beneficial to my business and hopefully somewhat beneficial to my business partners, colleagues, clients, and customers. But even more importantly, it improves my writing skills.
My goal is to write a page of content (typically a blog post) every day. I’m using methods I’ve learned from Peter Shallard to help me make real progress on this. (It’s working already!)
2. Focus more on Business & Entrepreneurship and less on Marketing
After a dozen years of learning and practicing Internet marketing, I’m finally realizing I’m pretty good at it. Plus, it’s not changing much these days. SEO is hard and Google is a pain. Social Media is what it is. Email marketing is under-utilized. Nothing new there. Read More
What good are goals if you don’t look back and see how you did?
To hold myself accountable to my goals for next year, I first am going back to my 2014 goals that I wrote on January 2 and see how I did.
1. Stay Focused, Stay Balanced: A-
Overall, I stayed focused on my personal goals that are more important than my business or financial goals. But I definitely could do better. I still find myself thinking a lot about work when I should not be.
2. Train and Delegate: B+
Overall, people were not waiting on me too much. I did a lot of training, but I don’t ever know if it could be enough. I need to keep a good balance between learning and training others. Read More