10% of Advertising Spending is on the Internet
Have you ever wanted to know how much of your advertising budget should be spent online?
A new report just came out that says that worldwide spending on Internet advertising will total $65.2 billion this year (2008). That is about 10% of ad spend across all media.
That number is expected to rise 15–20 percent a year until it reached $106.6 billion in 2011. That will make it 13.6% of total ad spend.
So how much of your budget should be spent online? The worldwide average is now 10% but it will rise soon to 13.5%.
Of course, this would vary dramatically by industry. For example, the real estate industry and travel / tourism industry seem to be favoring advertising online as that is where their customers are researching and making decisions.