A HIPPO Internet Marketing Training blog by Corey Creed

The Jungle Map, your guide through internet marketing

10% of Advertising Spending is on the Internet

June 27th, 2008

Have you ever wanted to know how much of your advertising budget should be spent online?

A new report just came out that says that worldwide spending on Internet advertising will total $65.2 billion this year (2008).  That is about 10% of ad spend across all media.

That number is expected to rise 15–20 percent a year until it reached $106.6 billion in 2011.  That will make it 13.6% of total ad spend.

So how much of your budget should be spent online?  The worldwide average is now 10% but it will rise soon to 13.5%.

Of course, this would vary dramatically by industry.  For example, the real estate industry and travel / tourism industry seem to be favoring advertising online as that is where their customers are researching and making decisions.