One area of Internet marketing that most tend to ignore is advertising. It’s understandable. After all, the incredible opportunity of search engine marketing and the power of work of mouth in social media is more exciting and interesting than a boring ad.
However, at times you need to get your brand and message out there on a large scale to those that may not even know you exist.
Web advertising still works. In fact, it has advanced a lot from the banner ads you may remember. Different formats, interactivity, and even social components have been added.