My Top Ten List
Here’s some important reasons why you should start thinking about advertising on Google now.
1. Search advertising brings measurable results. Period.
2. Search advertising reaches people when they are looking for you.
3. Display advertising with Google gets your message and brand out to your target audience at a very good price.
For a while now, I’ve been very excited about teaching Google AdWords later this week on Thu January 26 and Fri January 17. It’s my first classroom training in over a year and this has always been THE CLASS that people have benefited the most from.
But over the weekend, this particular class just got better.
See, we have several students registered already. I recognized some of the names. One or two are new to AdWords. No problem.
But several others have been using Google AdWords for a while now. And I just know that they will have some advanced questions. For example, they are going to want to learn more and perhaps have some very specific questions on QUALITY SCORE and RETARGETING.
So here’s what I did…
Last night I was honored to have Brandon Uttley present the 2012 Internet Marketing Forecast with me at my meetup. He provided some valuable insights into the role of social media and what marketers need to be spending their time on this year. Hopefully, he will post some of his notes on his blog.
Here are some of the things I predicted. I have broken them into three categories.
I hate info-graphics.
I feel that they exaggerate far too often and typically over-simplify statistics. But for some reason, I like this one.
It’s not because I love Facebook. In fact, I think Facebook is a pretty lousy advertising platform and is a waste of time for most marketers, in general. However, in working with and consulting with clients and colleagues, I find myself saying something over and over…