Now that summer vacation is over for me, Hippo Internet Marketing Training is starting into our fall series of classes. We’ll be teaching all four of our classes one time each before December.
The first one coming up soon is on Google AdWords (9/10 & 9/11). I absolutely love Google AdWords and I think it is the one most underutilized opportunities for most businesses and websites.
It’s not hard to make it work. And even if you already use it, there’s almost always new ways to learn how to save money and be more effective.
I have countless campaigns that work great for my clients and my businesses (both the e-commerce and the training).
However, now that they are forcing me to use the new interface on all my accounts, I need to go in and re-create all the screen shots for class.
So here’s my question to everyone (especially my SEMCLT pals)…
What do you think of the new interface? Like it? Love it? Want the old one back? (I’ll be taking a closer look this week and will let you know what I think soon.)
At Social Fresh yesterday, David Armano gave a fantastic keynote presentation on “Social Business by Design”. The information was fantastic and his comments were very insightful, primarily for larger businesses.
I was sitting next to a couple of interesting individuals from a Fortune 50 company and they especially appreciated his insight into how businesses should and will eventually use Social Media.
However, one of his slides did not make sense to me.
It was slide #4 on this presentation. It is titled “Facebook Leads Sharing”.
That just did not make sense to me. How could all people be using Facebook to share content more than email, for example.
If it were true, it would be quite amazing.
However, if you look close enough, you will notice the source is from “AddToAny”. And if you go to their site, you will notice that they are simply a widget. This widget is put on web pages (typically blogs) that enable visitors to let others know about that particular page.
So the chart is actually showing which of these options are used most ON THIS WIDGET.
Obviously, Facebook would win that battle.
Why? It’s easy to use.
But I’m sure there are a whole lot of people that simply copy the url and forward it to their friends via Twitter, Email, and even Instant Messaging that would never show up on a chart like this. They just don’t bother with the widget and therefore don’t show up on the chart.
Don’t get me wrong. I’m not saying David Armano is misleading or attempting to mislead anyone. He’s clearly very intelligent. But if you are wondering how people share content, this may not be the best chart.
Yesterday’s Social Fresh conference in Charlotte, NC by Jason Keath was an excellent opportunity for locals to connect and learn. Jason deserves a huge pat on the back for pulling off the largest and best Internet conference this city has seen (so far).
One thing is for sure, Social Media is growing strong in Charlotte.
For example, last year it was pretty tricky to just come up with 70 or so Twitter addresses. Yet, last week I came up with over 200 in one night. Within 24 hours, I collected 300+ Charlotte Twitter users.
So no matter what your situation is, how do you get more involved? The panel I moderated yesterday at the event had some nice thoughts. I don’t have their exact comments, but here were some of the sentiments I caught…
Don’t worry too much about getting started. Just do it.
Follow others that have your same interests.
If you are doing it for business, be helpful and talk nice.
Include some personality, yet don’t just talk about yourself.
Don’t talk at people, talk with them.
If you make mistakes, admit them and move on.
Of course, if you are using Twitter simply for personal use, do whatever you want. But for those of us that are doing it both for personal and for business, just think before you speak (or type).
That’s it! Don’t over-think it. Just jump in!
The reason I made the “top 300+” list is so that those of us in Charlotte know exactly who else does this hear. Go follow those people that interest you. (Or all of them!)
Watch, listen, reach out, assist, & connect with them.
If you don’t understand Twitter, you can check out my book or Brandon’s book. Once you get started, I would also encourage you use a tool like HootSuite to keep it all straight.
If you want to use Twitter more specifically for marketing, learn more here.
In preparation for the Social Fresh conference next week, I thought I would revise my list from last year. As I got going, it was too easy to come up with a top 100. (Which was not easy last year.) So I’ve expanded it to 300!
NOTE: After just one day, the list went from 211 to 300. Leave a comment below if I missed you.
This year it’s broken up into Marketers, Other people, Businesses, & Sports.
I’ve tried to only include only those that are actively using Twitter. If you don’t see someone who should be on the list, check the bottom of this post on how to get it added.
ARE WE MISSING SOMEONE? Sorry! It’s hard to list everyone. But you should know that this is my personal list, not a complete list. As such, I’m not including what I call the 6 P’s —> Pills, Porn, Poker, Profanity, Politics, and Preachers. Please don’t take offense. It’s just a personal policy.
Otherwise, please let me know who I’m missing. You can leave a comment below and/or catch me on Twitter at http://twitter.com/CoreyCreed.
