A HIPPO Internet Marketing Training blog by Corey Creed

The Jungle Map, your guide through internet marketing

Archive for October, 2007

Google PageRank was adjusted this weekend

In case you had not heard, the “visible” Google PageRank was updated this week for the first time in about 6 months. You may want to check your current PR for some of your sites/pages to see how you are doing, especially if link-building is something you’ve been working on.

My House at a new Lower Price!

I normally talk about Internet Marketing on this blog, but today I need a little help from my friends…

Since February of this year, we have had our Asheville area home for sale.  The house has recently appraised at $280,000. 

At first, we put it up for $295,000 and hoped for the best.  In fact, we got a buyer the first month.  (Which kept the house off the market for 45 days – The buyer backed out the day before the closing.  Long story.)

During the summer, we moved out here to the Charlotte area and although Jason still worked in the basement for a while, it has been empty now for a couple of months.

So we have gotten a new real estate agent who is wonderful.  But even more importantly we have lowered the price to $259,000! 

Many of you have seen this house and you know how nice it is.  Please spread the word and help me sell it!


MLS # 392676

We’re serious about selling this house quickly and that’s why the price is quite a bit lower than the appraisal value.  Here’s the specs on it:

234 Hickory Ridge Lane
Swannanoa, NC
(but real close to Black Mountain)

1.34 Acres, 2,616 Sq. Ft
3 Bedroom, 3 Bathroom
Built in 2005

Listing Agent is Kathy Begley of Coldwell Banker Kasey & Associates

Open House this Sunday, October 28, 2007 from 2–4 PM!

Please feel free to drop by to take a look. 

Let anyone know you can.  I’d appreciate it.


New type of advertising online? Just for Social media?

This week’s announcement of a partnership between Microsoft and Facebook was exciting. Not only was big cash being thrown around ($250 million), but there is talk of a new type of advertising online.

Advertising Age is reporting:

The invitation, sent to advertisers and agencies in New York, arrived carved onto a Lucite brick:

“You are invited to a discussion with Mark Zuckerberg and the Facebook executive team as we unveil a new way of advertising online.”

Facebook is keeping mum about exactly what it is unveiling at the Nov. 6 event, but ad-industry executives familiar with the company’s plans said the social network is looking to better use the data its users voluntarily offer up on their profiles. Of course, that much seems like a no-brainer (although it’s actually not easy to implement). But less obviously, a couple of industry executives familiar with the company’s plans suggest Facebook could use some of what it knows about people — and their relationships with others on the site, what is known as the “social graph” — to target them off Facebook as well.

See http://adage.com/digital/article.php?article_id=121440

We’re flying to Massachusetts on Skybus Airlines

Sandy and I booked our flight to visit our friends and family in Massachusetts this winter. It’s been a bit of an annual tradition for Sandy and I to fly up in January. This year we are flying up on January 26 and coming home on February 4. The cool part? We got direct flights from North Carolina to Massachusetts for $10 per ticket each way. You can learn about Skybus Airlines at www.Skybus.com. We will actually be flying into the town of Chicopee, MA and get a rental car to make it over to my hometown of Massachusetts. I’m very curious to see how good a flight this $10 flight will be. I’ll be sure to blog about it. There are some interesting comments here.

The Thoms Estate – Grand Opening and Offering

The Thoms Estate in Asheville, North Carolina is having their Grand Opening Celebration and Private Offering Event this weekend – October 12 and 13, 2007.

It is a pleasure handling the Internet Marketing for this client.  What they are doing is so exciting.  For example, this weekend is going to be quite an event.  The invitation states:

Join us for an unforgettable day in the Blue Ridge Mountains as we officially open Asheville’s newest private old-world inspired residential community.

It includes cocktail reception and dinner with music and a personal overview of The Thoms Estate by Kent Smith.  If you have never heard Kent talk about The Thoms Estate, you are really missing out.  I’ve had the pleasure of being with him several times in the early stages of this project.  He’s very passionate about doing this project the right way.

Sunday at 9:30 AM they are doing the property selection process.  The event will also include classical guitar and hammered dulcimer, storytelling, and a jazz trio.  My work with The Goss Agency has led to some very interesting opportunities.  This is one I am enjoying the most.

It’s a pleasure to work with people who not only enjoy what they do but are proud of the product they create and how it works in with the environment.

Here are some new pictures of what some of the buildings will look like:

The Thoms Estate - Artists Cottage
The Thoms Estate – Artist’s Cottage

The Thoms Estate Asheville Home
The Thoms Estate – Home

Some of the techniques we are using (and not using) to get their website the attention it deserves may surprise some Internet marketers, but I assure you it is working.  We have the proof.  Interest in this property is growing steadily.

I only wish I could be there this weekend.

If you happened to attend this weekend, please leave a not below about what you thought of the event.  It promises to be very interesting.

Oh, and you can learn more about this Luxury Real Estate in Asheville here.

Internet Marketing tips from My Hurting Rib

When I woke up this morning, my rib was still hurting. 

Why?  Almost two weeks ago, I was playing sand volleyball and I must have hurt myself after making a huge dive after the ball.  (I missed the ball, so maybe it was more of a fall than a dive.)

At any rate, it’s been hurting for almost two weeks.  That’s the point.  As my wife and coworkers will tell you, I have a very low tolerance for pain.  So I did what many of you would do.  I woke up and went straight to the Internet to find out how long this should last.

Here’s the point…

To learn more about how you should market your website, look for lessons in how YOU use the Internet YOURSELF.  Let’s start with what I did this morning.  Then we’ll analyze it a little.

After being awake for barely 5 minutes, I went to the laptop.  I went straight to WebMD.com and searched on “broken rib”.  They gave a nice explanation of how to diagnose a broken or bruised rib.  They then explained that there is nothing you can do about it.  You just have to wait six weeks for the pain to stop.  (SIX WEEKS!!)

I wanted to know more but WebMD did not say how to tell the difference between a bruised or broken rib.  They also offered no ideas for lessening the pain.  So I typed “bruised rib” into a search engine.  That led me to an interesting forum posting about a woman who was not sure if she had a bruised or broken rib and some doctor’s comments.

The end of that posting mentioned using some medicines instead of just ibuprofin.  They gave the names of two – Lodine and Relafen.  But there was no additional information about them.  So back to the search engine. 

I researched the two pain-killers briefly and thought about ordering online but the sites I saw did not make it easy, so I went to take my shower.

NOTE:  I’m sure all of us do something like this from time to time.  I don’t think what I did was very unique.


  1. Initially I went to WebMD, not a search engine.  Is your site a brand?  Will people go to you before the search engine?
  2. Although I like WebMD, I left in a heartbeat.  Does your site give all the information your visitors want?  Do you keep them clicking on your site or leaving to go to a search engine?
  3. The forum was helpful.  Do you have anything interactive on your site?  Do you have user generated content?
  4. I want to buy pain relievers.  If you mention products that will help your audience, do you offer to sell them or at least provide affiliate links that they can buy from?
  5. The entire time spent on the internet was less than five minutes.  Does your website give exactly what people want quickly?

Interesting stuff.  I hope it gives you some food for thought.

Google Now Worth More Than Wal-Mart, IBM

Amazing.  This initially small Internet company.  Look at them now!

Search Engine Land reports…

Today Google stock crossed the $600 threshold, bringing the company’s market capitalization to $190 billion and change and making the company officially more valuable than FedEx, McDonalds, Coke, Intel, IBM, and Wal-Mart, among others. Microsoft is worth more at $279 billion and Exxon Mobil is worth still more than $502 billion.

Google Now Worth More Than Wal-Mart, IBM.