A HIPPO Internet Marketing Training blog by Corey Creed

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Archive for the ‘Hippo Internet Marketing’ Category

Pictures of Our New Office

We moved to our new office on March 30, 2010.  The building is just behind Lowes at 9820 Northcross Center Court, Huntersville, NC and has several other quality companies in it.

As I posted earlier, the main reason we moved was due to the excellent opportunity not only to save money, but to have free access to several extra rooms that will be used nicely for our classes, client meetings, and other future functions.  (Stay tuned for announcements on that.)

Here are some pictures.  To start with, I have booked all of our classes for the rest of the year in this classroom.  (Pretty nice, eh?)  We had our first one last month when Brandon Uttley and I had 8 students for our Social Media training class.

9820-Northcross-TrainingCenter

The front lobby looks like this…

9820-Northcross-Lobby

9820-Northcross-Lobby2

We also have a “library” that can be used to meet with clients…

9820-Northcross-Library

And this room is setup more as a conference room (including projector)…

9820-Northcross-ConferenceRoom

But the room I’m most excited about is the “ballroom”. 
It can easily be setup to seat over 100 people with tables.

9820-Northcross-Ballroom

What do you think?  Nice, eh?

Got any ideas of what I could do with all these rooms?

I know I do.  Look out 2011!  Big things may be coming up.

Finally finished moving

Over the last few days we moved our office from Cornelius to Huntersville, NC.  We really enjoyed being with Andy Pipas at Pipas Chiropractor since June 2007.  But this opportunity was too good to pass up.

Our new location is about the same size but offers very high-end professional training rooms for no additional cost.  The main reason we moved was because it was too good to pass up.  (This place is REALLY nice!)  So now we’re here for a minimum of 15 months.

I can’t wait to share the pictures with all of you, but I can’t find my camera yet.  I’m pretty much unpacked, but it took several days to get everything moved and setup.  All four of us are now up and running.

At the same time as the move my designer got sick, my lead web guy went on vacation, we transferred our e-commerce sites to dedicated hosting, and I’ve been in discussions with two amazing businesses for projects that are extremely interesting.  (One is for an iPhone app and the other is for social media with a very large company.)  I’m also still trying to drive my current internal project with full force.

Today is Friday.  I’m very ready for the weekend.

(I’ll get some pictures posted of the new place soon.)

These Secrets took me 2 Years to Figure Out

If you know me well, this won’t surprise you.

Unlike so many, I’m not a floundering marketer or business owner that bounces from one shiny object to another.  I own several e-commerce sites.  I teach and do SEO, Google AdWords, and many other forms of Internet marketing. 

I don’t chase every new thing and I don’t waste a lot of time in Social Media.

In fact, about two and a half years ago, I stopped taking clients.  Why?  I wanted to work more on the businesses and training programs.  I wanted to help my students more and build my own businesses.

Overall, it worked.

My businesses are growing.  And about 100 students have come through our training programs over the last two years or so.  I still keep in touch with many of them.  A lot of them are doing very, very well.  I love hearing from them.

(It’s amazing.  This Internet marketing stuff really works!  But you can’t just learn it. You have to DO it.)

So what’s next?

I’m not satisfied. 

Over these past two years, I know for a certainty that if I could get more done (even just 10% more) each week, I could grow my business more and help my students more.

In fact, let’s think about it another way…

If I could get just 10% more done each week, I could take 10% of the week off.  I could spend it with with my wife and other loved ones, doing the things I want to do.  (There’s life beyond SEO.  At least for me.)

Think about that.  Just 10% of 40 hours per week is a half day off every week!  Do you work 40 hours per week?  More?  Want a half day off to do anything you want? 

Become more efficient!  Get more done in less time.  That’s the key.

I want to share this.

So I did it.  I got more efficient.  How? 

1.  Better processes for getting things done.
2.  Better layout & organization of my work environment.
3.  Lots of miscellaneous tools and tips.
4.  A little piece of software I found.

I’m not kidding.  I’ve been working at this for two and a half years.  I’ve been making notes along the way.  I think I have it down, although it’s not perfect.  And I want to show you.

I’ll do so on March 4.  It’s a free event at downtown Charlotte and I hope to see you there.  More details here.

Brandon Uttley & Corey Creed Teach Social Media Marketing

How do you teach social media marketing?  I’ve got the answer! 

You find the guy that does it best near where you live.  Then, you ask him to create and teach a class on it

Brandon UttleyThat’s what I did about one year ago.  Brandon Uttley knows social media marketing.  He has a background in public relations and works for one of the smartest and best marketing agencies in Charlotte.  He lives one town over from me.

So as you can imagine, I was pretty thrilled that he was willing to work with HIPPO Internet Marketing to provide a repeatable class that teaches how to effectively use Facebook and Twitter.  He does not just teach how to build an audience.  He takes it to the next level and teaches how to market effectively to your audience.

Corey CreedThis is the only class we teach that has two instructors.  Now that we’ve taught it a few times, Brandon and I (Corey Creed) enjoy taking turns teaching.  I always enjoy it because I can always learn from Brandon.  I’m not kidding.  He knows his stuff.

So how is your social media marketing going?  Are you using it effectively?  Or do you sometimes feel like it is using you?

Our next class is coming up quick.  I hope you’ll join Brandon and I.  For two days, we’re not just using social media.  We’re going to teach social media MARKETING!

(Visit http://ow.ly/YkCr to register.)

Charlotte SEO Training Class – Another one done

Late last week, we held another SEO class here at Hippo Internet Marketing Training.  The new room we are using right here at my office has really come together and works great.

The SEO students came from a wide variety of backgrounds and had some excellent questions. 

They seemed to enjoy the class.  In fact, the night it ended I got this email from a local Mooresville web developer that attended…

Dear Corey,

I just wanted to drop you a little note to let you know that I am 100% satisfied with the content covered within your search optimization class and the way in which you went over it. 

You outlined the material in a significant and relevant way as we would need to understand the main elements or “best practices revealed”.  Your Question and Answer Sessions were incredibly insightful!

The  resource book you provide is a very detailed and helpful tool which we’ll all be able to refer back to throughout our Internet marketing careers.  I especially love the way you remind us to keep the users in mind as we do our improvements and not focus on trying to get over the search engines.  Fact is, we are not trying to get a robot to buy our client’s product or service, but an actual person. 

Another thing I would like to commend you on is your hospitality.  Your class was in a very comfortable setting, with a comfortable amount of people (not overcrowded) and beverages and snacks were an added treat!  You have made the whole learning experience very enjoyable and I look forward to the opportunity to attend more of your classes. 

Lisa

Our next class will be on Social Media Marketing.  As a reminder, you can see the entire schedule of upcoming Internet Marketing Classes here.

2009 – Only a Few Classes Left

Every year we take a little break from teaching classes in July/August and in late November/December.

So, we have now posted the final classes for 2009. 

They are…

If interested, please register soon.

Also, we have now posted our full schedule for 2010
You can review it online here or open the printable pdf here.

New “Taking Clients” Class is Now a Reality

We’ve been teaching SEO, AdWords, Blogging, and now Social Media Marketing for about two years, now.  It’s been my pleasure to see many students “get it” and do extremely well for their own businesses.

Yet, more and more of my students are wanting to help other businesses.  Internet marketing works well for them and they would like to help other businesses do the same.  They want to “take clients”.

Personally, I’ve been taking clients since early 2003.  My business has grown to the point where I’m not taking any new ones.  (I just do a little consulting.)  But I’ve learned a lot about how to get clients and how to work for clients in a way that is mutually beneficial and profitable.

So…  (drum-roll please)

We’re now adding a new one-day class on Taking Clients.

The first one will be held in two weeks on Friday, November 6.

The price is for this first class will be $149 and we are limiting attendees to only five.  The price will go up after the first one.

Learn more here and register here if interested.

Most People Don’t Know This About Me

To my colleagues, students, friends, & others…

If you ever have any question, comment, or thought about Internet Marketing that you’d like to discuss with me and others like me, feel free to drop by my discussion group.

I’ve been moderating this group since 2005.

Over the last year or so, I’ve slowed down in my commenting to it, but I think I’ll start kicking it back in.

If you would like to comment, join, get updates, and/or just watch, please do so.

To Learn Social Media Marketing – Differentiate!

I read a fantastic quote this week by 17th-century educator John Amos Comenius.  He wrote…

“To teach means scarcely anything more than to show how things differ from one another in their different purposes, forms, and origins. . . . Therefore, he who differentiates well – teaches well.”

So true.  To really learn anything, a key ingredient is knowing and understanding the differences. 

So let’s apply this to Internet Marketing, especially Social Media Marketing.  There are differences between the various forms of Internet Marketing, such as SEO, PPC, Social.  Within Social Media Marketing, there are differences between Facebook and Twitter, etc.

Knowing and understanding those differences enable a business owner or marketer to spend his time more wisely and efficiently.  It also instills confidence so that they can work harder without looking back and wondering if they are “doing it right”.

These are some of the other differences that became apparent when Brandon and I taught our first Charlotte Social Media Marketing class last week…

The difference between the outcome you desire…

  • Branding
  • Relationship building
  • Advocacy
  • Customer relations
  • Engagement
  • Sales, etc.

The differences between…

  • Developing a Social Media Marketing strategy
  • Developing a Social Media Marketing plan

The various forms of Social Media…

  • Blogging
  • Microblogging
  • Bookmarking/Voting
  • Networking sites
  • etc

The various Facebook components…

  • Profiles
  • Pages
  • Groups
  • Events

The various twitter tools…

The various content you can microblog about…

The various ways of determining ROI…

                            …and the list goes on and on.

Brandon and I spent two days in a classroom with 8 other students.  And by the end of it, after reviewing everything we taught and hearing the feedback from the various students, I feel like we now know how to teach this stuff.

The key is knowing the differences. 

Differentiation is learned through practice and experience.  But it is also learned through watching the reaction on faces and hearing the expressions from those that have learned from us in the past.

The same could be applied to learning most anything.  Learn the differences and you’re on your way to greater understanding and wisdom (applied learning).