What happens when you spend most of your time on one business? The other business may start to notice and feel neglected or sad. Well, probably not. But it does seem that way.
For the past six months, I’ve been spending a fair amount of time building up our Amazon business. I’ve been working hard not only on the business itself, but also trying to build up the training needed for a couple of our students and our new sub-business which is run by a partner, but co-owned by our business. If that sounds confusing, it is. It involves lawyers, accountants, and all that fun stuff.
But in the meantime, my fantastic sales people have been very active with my e-commerce business of over 12 years now which sells bellman carts online. But the more you focus on Amazon, the easier it becomes to take your eye off of Google.
But the truth is, Amazon is now as much of an opportunity for online marketers as Google is. So we’re focused on both. The trick is spending the right amount of time on both. Both businesses and both platforms, Google and Amazon.
When Microsoft bought Nokia earlier this week, they made a bold move. Sure, it’s a copycat move, based on the fact that Apple already makes iPhones and Google owns Motorola. But it was still bold, big, and important.
It’s also a bold move to remove Steve Ballmer as CEO. Personally, I think that was long overdue and I think you’ll see it happen relatively fast. They’re done with him. It’s time to get a more visionary person that will drive Microsoft into the future instead of holding on to it’s past.
One question I have always gotten from students, clients, and colleagues is this:
Should I put my blog on the same domain as my primary site?
The answer is always the same: It depends. Personally, I’ve preferred to keep this blog as well as my primary blog for my e-commerce business on separate domains from the actual site where the transaction or goal happens. But that’s not always the best answer.
The answer for your site will depend on how you want to brand it and how you think you’ll build links for those sites.
On Friday, March 16 I launched a new project. It has to do with my new favorite site, Google Plus. In particular, I want to start learning how it affects Search Engine Optimization. So, to get started, I made a new website, named The Google Plus SEO Testing Network.
The response has been incredible. Over 50 people joined in just 24 hours!
Please watch this video and you’ll see how passionate I am about this.
For a while now, I’ve been very excited about teaching Google AdWords later this week on Thu January 26 and Fri January 17. It’s my first classroom training in over a year and this has always been THE CLASS that people have benefited the most from.
But over the weekend, this particular class just got better.
See, we have several students registered already. I recognized some of the names. One or two are new to AdWords. No problem.
But several others have been using Google AdWords for a while now. And I just know that they will have some advanced questions. For example, they are going to want to learn more and perhaps have some very specific questions on QUALITY SCORE and RETARGETING.
Google just released a “new feature” that has search marketers freaking out. Danny Sullivan explains it on his blog (Search Engine Land) here. But I’ll give you the short story and how we may use it to our benefit, especially for those involved in Social Media.
Everywhere you look today, online marketers seem to be talking about the latest move by Google Plus. They announced yesterday that you’ll soon be able to play Angry Birds, Bejeweled, and other games by Zynga there.
This is something most Google Plus users were dreading. In fact, it is one of the main reasons that Facebook irritates them. They hate seeing gaming comments in their normal Facebook stream.
However, Google Plus promises to keep games in their place by having a button that will show you gaming stuff. Don’t press the button and you won’t see those annoying requests and comments in your feed. Press the button (which really acts like a tab when you think about it) and you’ll only see gaming stuff.
Thanks to TechCrunch, here’s an insightful recording of Eric Schmidt commenting on the success of Google Plus after just about one week of it being live.
The biggest takeaway for me in this is that Google is not just planning to incorporate Google Plus into all their properties. More specifically, they are planning to incorporate the Circles concept throughout.