A HIPPO Internet Marketing Training blog by Corey Creed

The Jungle Map, your guide through internet marketing

A Charlotte PodCamp? (details here)

September 27th, 2011

Charlotte PodCampTo succeed in online marketing, good writing is critical. It is the key to communicating effectively. That being said, I think the greatest opportunities online right now (and for the next few years) will involve audio and video.

It’s something I’ve been preaching since my 2011 forecast event with Brandon Uttley back in January. (By the way, I hope to do that again this January. More about that soon.)

So this past weekend, I decided to fly up to Boston for PodCamp. We have never held a PodCamp here in Charlotte, so I wanted to see what one was like. We’ve had very successful BarCamps and even WordCamps. Yet, no one has created or sponsored a PodCamp. This is disappointing to me as they are specifically for online content creators, including podcasters and video bloggers. I wanted to observe one before holding one…

Boston is where PodCamp started by two very impressive marketers, Christopher Penn and Chris Brogan. Both hosted this sixth annual PodCamp.

So how was it?

First, the good news. Turnout for the first day was impressive. Hundreds came. Most of the speakers I heard were very informative and wanted to help. (After all, they don’t get paid to speak, so it’s typically a labor of love.) The networking was fantasic and I enjoyed long lunches both days with speakers and attendees that were able to answer many questions I had and discuss the future of content online.

I also learned more about audio editing and hopefully was able to help others with all sorts of subjects. After all, I’m a trainer and that’s what I love to do.

In short, I made a list of all that I wanted to gain from this event before attending. I was able to get everything I listed, which is not always the way events go for me.

Now, the bad news. I don’t think I will hold a PodCamp in Charlotte. I will hold something similar, but it will not be a PodCamp per se. The reason is not because of the money. However, it is something similar. The nature of an un-conference is that it is basically free and any proceeds get donated to charity. That’s true. I like that model, and it tends to foster more attendees, and helps more people. I like that. I support that.

Yet, the bad side is that there seems to be less accountability and motivation. Many of the audience are not motivated to make sure they put to use the information. After all, they got it for free. It’s not logical, but it is human nature. Attendees also are not motivated to stay until the end. I estimate that 25% of the total attendance came to day two. Probably only about 40 to 50 of us were there for the last speakers and I felt bad for them speaking to just a few people each at best.

There also seems to be less excitement on the part of the hosts and organizers. Those that organized #PCB6 did a GREAT job and are to be commended. But for me personally, I think that getting a little bit of money from attendees and giving some of that to organizers and speakers makes for a dynamic that I think is more sustainable and breeds motivation for organizers, speakers, and attendees. It will obviously affect who attends, for better or for worse. I can live with that.

So my trip to Boston was a huge success. I am very indebted to the fine contacts I made and all the various organizers. A special thank you to those special people.

Look for more news in the near future about what I do plan to do for Charlotte content creators and those that want to learn more about how to do it online using blogs, podcasts, and video.

PS: I’d love to hear your comments on this.