Chris Penn Opens up Social Fresh Charlotte 2011

We’re kicking off Charlotte Social Fresh with one of my favorite online marketers, Christopher Penn.  He is the co-founder of PodCamp and he is the co-host of the Marketing Over Coffee podcast.

His topic is Advanced Email and Social Integration

He says that good marketing is a combination of Tools, Tactics, Strategy.  The most important part is Strategy.  The way to improve your skills and strategy is to do more marketing.

The marketing funnel can be listed in this order…

Audience > Prospects > Leads > Customers > Evangelists

Social Media works best for the first two.  Email works best for the other three.

He also recommended that you use Twitter and add followers based on your email contacts, etc.  Then, use TweetAdder to follow everyone that follows them.  You can then encourage those people to go to your website and then join your email newsletter.

He also showed various methods of getting people to LIKE your Facebook page and join your email list via social media tactics.