Web Advertising Continues to Evolve
One area of Internet marketing that most tend to ignore is advertising. It’s understandable. After all, the incredible opportunity of search engine marketing and the power of work of mouth in social media is more exciting and interesting than a boring ad.
However, at times you need to get your brand and message out there on a large scale to those that may not even know you exist.
Web advertising still works. In fact, it has advanced a lot from the banner ads you may remember. Different formats, interactivity, and even social components have been added.
This is well illustrated in this recent article by Interactive Advertising Bureau. They are highlighting six cutting edge advertising format options as used by Google, Microsoft, AOL, and others. (Watch each of the videos to see how they work.)
I look at these marketing opportunities as partnerships.
As online marketers, we need to be careful not to blind ourselves to the other options that exist, even if they are not our favorites. Please watch the videos in the link above.