A HIPPO Internet Marketing Training blog by Corey Creed

The Jungle Map, your guide through internet marketing

Internet Usage and Spending Statistics

March 15th, 2007

I got an email the other day from a colleague of mine (Kathi Peterson) that does PR locally here in Asheville, NC.

I wanted to link to her site, but I couldn’t find one. She may not have one. I’m sure she’s busy enough as it is. Kathi: If you spot this blog post, please add a comment below to let me know if you have a site.

Here’s some great statistics she gathered:

From www.Internetworldstats.com:

* Worldwide, there are over a billion people online today — that’s 17% of the world’s population!

From www.emarketer.com:

* 74.0% of Internet users in the US — three out of every four — will buy something online in 2007.

From www.comscore.com:

* Consumer online spending increased 24% in the last year. We spent a mind-boggling $102.1 billion online in 2006, not counting travel expenditures.

Again from www.emarketer.com:

* Online spending is expected to nearly double again in

2007 according to recent estimates. Internet users are expected to spend a staggering $201.2 billion online in 2007.

* Spending on Internet advertising has been growing at an astonishing 30%+ growth rate.

And, finally from the Interactive Advertising Bureau:

* Internet advertising revenues hit a new record high of

$4.2 billion for the third quarter of 2006 (the most recent quarter for which data is available).