Twitter – Why bother?

Today, Pew Research released some new stats about Twitter that might really make you think about how much time you spend there.  Their report says that only 8% of online Americans use Twitter.

When you do the math, 8% of online Americans translates into 6% of all Americans.  Then, only about 36% of Twitter users use the service with any regularity.  That gets us down to about 2% of all Americans.

Of course, 2% of all Americans is about 5 million Americans.

Here’s something to think about… 

• If Twitter is only really being used by 2% of all Americans, how much effort should we put into it?
• Then again, if there is an easy way to reach out to, and/or search the conversations of even just 2%…  Well…  That’s actually pretty cool, right?

Either way, it’s always good to separate the hype from the facts.  Keep that 2% number in mind as you plan your next marketing mix of time and money.