A HIPPO Internet Marketing Training blog by Corey Creed

The Jungle Map, your guide through internet marketing

Ways to Make Money Blogging

October 14th, 2010

Now here is another topic that is close to my heart. Once again, I’m in the session by Darren Rowse of Problogger fame. This time he is talking about Monetization of a blog. He has a extensive mind map on the screen. Below are the options as he sees them.

(Virtual e-books and online courses seem to be the best right now.)

ADVERTISING
Ad Networks
Cost Per Impression
CPA – Lead Generation
CPC – Cost Per Click
Sponsorships – Fixed length
Text Links
Pay Per Post
Job Boards / Classifieds
Newsletter Advertising
RSS Advertising

AFFILIATE MARKETING
Networks
Individual Programs

SELLING / FLIPPING BLOGS

CONTINUITY PROGRAMS
Communities
Premium Content
Coaching

PRODUCTS (VIRTUAL)
Courses
eBooks
Software / Plugins / Apps
Audio
Video
Webinars
Reports

PRODUCTS (PHYSICAL)
Books
Merchandise
DVDs

OTHER INDIRECT METHODS
Growing Online Business
Syndication
Finding a Job

SERVICES
Freelancing
Coaching
Training
Consulting
Speaking
Events
Design
Donations

COMMENTS:

Each blogger will have a different spread of what works for them. Affiliate marketing works very well with Darren because of his high trust value with his readers. Genuine recommendations and personal endorsements within posts work very well for him.

He also creates “best seller” lists of what his readers are buying. He looks through Amazon reports to see what their readers are buying via affiliate links.

To promote an e-book, below is a sequence he used…

PROMOTION SEQUENCE
(Much of this was done in one day.)
Reader survey
Guest Posts
Launch Post – Overview of product, fast action special
Newsletter
Social Media Promotions
Interview with Product Creator
Newsletter Mention
End of Promotion Post

How do you get good advertisers? Build a good blog. Let them find you. Be contactable. Build an advertiser page and/or pdf media kit. Explain what type of readers you have. List other opportunities such as Twitter account & Facebook accounts. Offer a package deal. Know your metrics. Know how well your ads convert.

Start with small advertisers. When Darren was starting out, he contacted local camera stores and they paid $30 per month. Over time, larger advertisers and more money can be obtained.

Find other bloggers in your niche and offer advertising across all these sites. (More exposure and opportunity for the advertiser.)