Ways to Make Money Blogging
Now here is another topic that is close to my heart. Once again, I’m in the session by Darren Rowse of Problogger fame. This time he is talking about Monetization of a blog. He has a extensive mind map on the screen. Below are the options as he sees them.
(Virtual e-books and online courses seem to be the best right now.)
Cost Per Impression
CPA – Lead Generation
CPC – Cost Per Click
Sponsorships – Fixed length
Pay Per Post
Job Boards / Classifieds
SELLING / FLIPPING BLOGS
Software / Plugins / Apps
OTHER INDIRECT METHODS
Growing Online Business
Finding a Job
Each blogger will have a different spread of what works for them. Affiliate marketing works very well with Darren because of his high trust value with his readers. Genuine recommendations and personal endorsements within posts work very well for him.
He also creates “best seller” lists of what his readers are buying. He looks through Amazon reports to see what their readers are buying via affiliate links.
To promote an e-book, below is a sequence he used…
(Much of this was done in one day.)
Launch Post – Overview of product, fast action special
Social Media Promotions
Interview with Product Creator
End of Promotion Post
How do you get good advertisers? Build a good blog. Let them find you. Be contactable. Build an advertiser page and/or pdf media kit. Explain what type of readers you have. List other opportunities such as Twitter account & Facebook accounts. Offer a package deal. Know your metrics. Know how well your ads convert.
Start with small advertisers. When Darren was starting out, he contacted local camera stores and they paid $30 per month. Over time, larger advertisers and more money can be obtained.
Find other bloggers in your niche and offer advertising across all these sites. (More exposure and opportunity for the advertiser.)