A HIPPO Internet Marketing Training blog by Corey Creed

The Jungle Map, your guide through internet marketing

Reminder: The Yahoo & Bing search merge is happening

August 26th, 2010

As of this week, Yahoo is now starting to show Bing results.

The merger was in the news many months ago, but it didn’t actually happen until just this week.  Yahoo natural search is now “powered by Bing” which is exactly what it says at the bottom of it’s Search Engine Results Page (SERP).

The paid listings have not completely changed over, but they will soon.

Want to Learn more?  Check these out…

  1. Details from Search Engine Land
  2. Blog announcement from Bing
  3. Official Yahoo Transition Center

What should you do?

If you have a Yahoo Search Marketing account and do PPC marketing on Yahoo search, keep in mind that it will die soon.  If you use Microsoft AdCenter to do PPC marketing on Bing, keep in mind that those ads will soon be able to show on Yahoo search too.

(Chances are that you may not use either.  After all, the share of search for both Bing and Yahoo is still less than half of what Google offers.  Google is the major player in search, by far.  Individually, each of these did not have much to offer.)

However, with the merger happening it may be a good time to try something more than AdWords.  In fact, if you start a new Microsoft AdCenter account and already own an effective Google AdWords account, you might want to try importing it.

I imported an AdWords account into Microsoft AdCenter the other day and it worked fairly well.