iAd – Apple Dropped the Advertising Bomb on Google!
With all the excitement and press going on about the iPad, you may have missed the big announcement yesterday. But if you are involved in any way with Internet marketing, this is a HUGE one. In my opinion, it is the biggest news we have heard this year in online marketing.
Apple has created it’s own advertising platform for the iPhone/iPod Touch/iPad. It is called iAd. This is not just a method for showing ads. It is a full-blown advertising platform.
This has the potential to be as big or bigger than Google AdWords!
Think Google AdWords – for apps.
Does Google AdWords makes a lot of money? Uh… Yea! Facts are, 98% of all revenue for Google comes from their AdWords advertising program. In other words, it financially supports EVERYTHING Google does… Google search, Gmail, Docs, Apps, Wave, Chrome, Blogger, Picasa, News, Books, Maps, Earth & Mars, Buzz, and everything else.
Google has a market value of 200 Billion USD! Almost ALL of their money comes from Google AdWords. It’s why Microsoft is promoting their search engine (Bing) so hard. They want a piece of that huge money.
But Apple has taken a different approach. Instead of gunning for advertising on SEARCH, they have built an entirely different advertising platform. Their advertising platform will be for APPS, which is even bigger and more profitable than SEARCH.
Steve Jobs thinks so.
(He may be right.)
If you have not watched the Apple 4 Event yesterday, you need to – right now. You will hear him speak very directly about how the future is mobile. And on the mobile phone, it’s not about SEARCH, it’s about APPS. (He’s right.)
Click here and go directly to the 45:00 mark.
In it, Steve Jobs does the math to show the opportunity for 1 BILLION ad impressions per day, using his new platform. Why? Google is known to perform 1 BILLION searches per day.
Coincidence? I doubt it.
With this new platform, instead of competing with Google AdWords, Apple has made their own platform that will be just as large and just as profitable.
Think Facebook or Twitter have an opportunity to monetize with Ads? What Apple is doing will blow it away. Keep watching the video and notice the interaction and video that is involved in the ad. This thing is HUGE.
I’m not an Apple fan-boy.
For my regular readers, you know I’m not a big huge fan of Apple products. However, I do love my iPod Touch. (I also want an iPad. They look cool.)
But this advertising platform will be the primary advertising tool for iPhones, iPods, and iPads. It is a HUGE opportunity. I strongly suggest that you start paying attention to this space if you have not already.
If you are a blogger, content creator, online marketer, or sell anything online… This is your chance. Don’t blow it.
If you don’t have a simple iPhone app already, go make one immediately. You can use a simple service such as Mobile Roady to get going quickly and cheaply. Start getting users and be ready to either put ads on your app or get people to download your app by advertising it on other apps.
For those of us that look back longingly at the “good ole days” of getting very cheap advertising on Google AdWords (and Overture), this is your chance. Get in early to this new platform and it will likely start out cheap. Capitalize early, because it won’t last long. Prices will rise fast.