A HIPPO Internet Marketing Training blog by Corey Creed

The Jungle Map, your guide through internet marketing

What Should You (and I) do with Testimonials?

November 19th, 2009

I’ve never been a big fan of testimonials online.
(After all, it seems as if they can be easily faked, right?)

However, every six months or so, I jump into LinkedIn and try to find something worthwhile to do with it. 

NOTE: For those of you that don’t use LinkedIn, it basically lists the details of your professional life.  You can then use it to connect with others you know professionally.  That’s about it. 

They’ve added some new features to LinkedIn, but I still feel like it is basically an electronic rolodex more than anything else.  I’ve connected my profile to my colleagues, friends, and students.  So, I’m now up to 329 connections.  (I actually know most all of these people.)

So just for fun, I sent an email out to a select few of them that I know very well with this comment…

Hi there:

I’ve never done this before, but I figured I’d give it a try.

I’m sending this (through LinkedIn) to ask you for a brief recommendation of my work that I can include in my LinkedIn profile.

Please don’t feel obligated.

If you don’t have anything to say or don’t want to, that’s fine. Just delete the message. But if you feel you can write an honest, positive recommendation for who I am and what I do, I would appreciate it.

Thanks!

Corey Creed
www.CoreyCreed.com

Amazingly, I got some incredible comments back.  So now I’m trying to figure out what to do with them.

On a similar note, I’ve always encouraged my students to send me a testimonial so that I can post them on my blog or site and link back to them.  Very few actually do.  But I’m always blown away by what some people do write.

Such as…

Corey Creed’s marketing and technical experience lend itself well to interactive marketing but his passion for teaching is what pays off for us students!

His approach to teaching is informational, educational and beneficial to anyone looking to better understand interactive marketing.  Unlike many other seminars, webinars, etc  that are generic and focus on the high level benefits of taking advantage of some these technologies, Corey’s classes enable you to dig in and get your hands dirty with learning the concepts and then hands on application!   You spend time understanding how to get started, how to use the tools available to you, and most importantly what steps you should take in building a focused strategy that reflects your goals and objectives.  It was time well spent!

Shannon Ramsey,
Internet Marketing Manager

Source Technologies
MICR printer and interactive kiosk solutions

I always save testimonials and have dozens in a special email folder.  But I’d like more opinions on the subject…

  • What do you think? 
  • Are testimonials worth anything? 
  • If they are done right, do they validate credentials? 
  • Should small businesses and freelancers put them on their website or just let them sit on LinkedIn?

I welcome your comments below.  Personally, I’m still undecided.