Why Businesses Don’t Love Twitter – Like You Do!
This post is directed to all the individuals that just love Twitter and can’t understand why so many businesses don’t just jump in.
Over the last month or so, I’ve had conversations with individuals from Lowes HQ, Family Dollar HQ, Allen Tate executives, and others. These conversations range from brief discussions at a trade shows to consulting to teaching personalized classes.
When you actually talk with businesses about Social Media, it becomes clearer why they have not simply “jumped in”. It also becomes clearer that most individuals that simply use Social Media do not appreciate the difference.
Why You Love Twitter
If you personally use Twitter, you probably like it for these reasons…
- Finding Others
- Connecting with Others
- Fun and/or Learning
- Staying Informed
- Access to Others
The more you use Social Media, the more you think more businesses should do so also. After all, wouldn’t it be great to find, connect, learn, stay informed, and access ALL individuals and ALL businesses?
But it’s not quite that easy.
Why Businesses are Scared of Twitter
Even small businesses need to think twice before just jumping in.
At first, Twitter looks like a great marketing opportunity. And it is! After all, check out these stats…
- Radio – 38 years to reach 50 million listeners
- Television – 13 years to reach 50 million users
- Internet – 4 years to reach 50 million people
- Facebook – 9 months to add 100 million users
Twitter isn’t on that list, but you get the idea. Social Media is huge. And marketing wants to jump all over it. Go where the people are!
But when your marketing department starts using Twitter, it quickly finds out that people will start talking back. (This media is two-way. It’s not like radio, tv, and magazines!)
So Twitter becomes a customer service issue. With a little imagination, it’s not hard to see how it could become a legal issue, a PR issue, and even an HR issue.
It’s Just Not as Easy for Businesses
See why businesses want to have a plan for using Social Media? See why they all need a Social Media Policy document? (I’ll be posting more about that later.)
So if you are an individual that simply USES Social Media, please be nice to the small and large businesses out there. Many of them want to get involved, but they are going to do it at their own speed. Many of them are making remarkable progress, too.
Let’s be supportive and assist where we can.
Social Media Training