A HIPPO Internet Marketing Training blog by Corey Creed

The Jungle Map, your guide through internet marketing

How to Get an E-Commerce Website

April 1st, 2009

Since my podcast on e-commerce, I’ve received a lot of questions on how to get started.  This especially came up in yesterday’s Blogging class.

There are two ways to do this.  You can get the parts you need and put them all together or hire someone to do it all.

THE PARTS OF E-COMMERCE

1.  The program (back-end) you will use
These days, I recommend investigating Volusion or Magento Ecommerce.

2.  The design
Some programs offer free templates.  But if you are serious at all, you need to go hire a designer.  Mine is Jon Bolden.  The guy is awesome.

3.  Configure the program
No matter what program you use, you will need to setup shipping, sales tax, and your gateway/merchant account.  How you do this will depend on which program you use.

4.  Add your products
This is different for each program too.  It can be a ton of work.  Or it could be as simple as an import.  Do it yourself or hire someone.

5.  Market your site
This is the hard part.  Rewrite pages with SEO in mind, get links, etc.

ALL-IN-ONE E-COMMERCE

If all of the above seems like a lot of work, you’re right.  But it’s the only “good” way to do it unless you have thousands of dollars to spend.

If you are ready to drop several thousand dollars or more on a vendor that will do most of the above, you can investigate JanMedia, FastPivot, or any number of other businesses that do so.

(I would still recommend you do most of the marketing yourself.  Marketing is not part of owning a e-commerce business, it is the e-commerce business.  Don’t out-source it.  It’s too important. – IMHO)

WHO WOULD YOU RECOMMEND?

Honestly, I don’t have a lot of experience with the above e-commerce providers.  I do my own stuff.  So if anyone has good experience with one locally or elsewhere, please leave a comment below.

Please be sure to comment on why my students and colleagues should choose your business or a business you have used for building an e-commerce store.

Thanks!