Yahoo Search Marketing – Starting the upgrade now!

Yahoo has been sending us emails left and right this week to changeover our PPC (and our clients’ PPC) to the new platform. 

As a reminder, Yahoo’s paid search engine marketing is switching to a new format this quarter and next quarter.  From what I have heard and seen, the process is fairly automated and requires very little from us.  Yet, I want to make sure we keep an eye on everything.

I’ll report back on how it goes.

By the way, this is only a new interface.  The actual ranking process will be changing during first quarter of next year.  You can check out the ClickZ article Panama Rollout Progresses for more details.