Yahoo Search Marketing – Starting the upgrade now!
Yahoo has been sending us emails left and right this week to changeover our PPC (and our clients’ PPC) to the new platform.
As a reminder, Yahoo’s paid search engine marketing is switching to a new format this quarter and next quarter. From what I have heard and seen, the process is fairly automated and requires very little from us. Yet, I want to make sure we keep an eye on everything.
I’ll report back on how it goes.
By the way, this is only a new interface. The actual ranking process will be changing during first quarter of next year. You can check out the ClickZ article Panama Rollout Progresses for more details.