A HIPPO Internet Marketing Training blog by Corey Creed

The Jungle Map, your guide through internet marketing

Yahoo Search Marketing – Starting the upgrade now!

December 13th, 2006

Yahoo has been sending us emails left and right this week to changeover our PPC (and our clients’ PPC) to the new platform. 

As a reminder, Yahoo’s paid search engine marketing is switching to a new format this quarter and next quarter.  From what I have heard and seen, the process is fairly automated and requires very little from us.  Yet, I want to make sure we keep an eye on everything.

I’ll report back on how it goes.

By the way, this is only a new interface.  The actual ranking process will be changing during first quarter of next year.  You can check out the ClickZ article Panama Rollout Progresses for more details.