Charlotte Loves Twitter! But Google?
Charlotte Loves Twitter!
For some reason, the Charlotte area has a love addiction to Twitter. It’s true. At most every recent event locally, the thing everyone wants to talk about is Twitter. It draws the largest crowds and fosters the most conversation before, during, and after.
Don’t get me wrong, the whole country loves Twitter. But Charlotte, North Carolina seems to have embraced it. I think it’s wonderful. I use Twitter every day and so do many of my colleagues, friends, and workmates. I am grateful to be living and working in the Charlotte area where so many people “get it” when it comes to social media and public relations.
Twitter is a wonderful way to spend time making connections, meeting people, and sharing ideas. I also think it is a great tool for getting questions answered quite easily.
What about Google?
But just because we all enjoy Twitter, don’t forget Google!
You remember Google, right? It’s been around for over ten years, which is practically an eternity online.
Now Google may not be as interactive and as exciting as the big three in Social Media – Twitter, Facebook, and LinkedIn. But please don’t think that you should ignore it, especially if you are involved in marketing and/or public relations.
Google is by far the most popular tool for people to find things online. That includes the “things” you sell and the information you offer.
How does it all fit in?
This is what we teach in our classes. Internet Marketing is made up of five different methods…
- Social media (Twitter, Facebook, LinkedIn, etc.)
- Search engines (Google mostly – Natural SEO and Paid SEM)
- Permission marketing (email, RSS, etc)
- Website improvement (design, usability, analytics, etc)
- Online partnerships (links, affiliates, etc).
Given this, you need to determine which of these you should spend your time and efforts. It usually is a matter of setting priorities.
When you look at the numbers, who uses Google? Everyone! Same thing with e-mail. You cannot say the same thing about RSS, Twitter, or many other online marketing techniques.
So if you are wanting to effectively market yourself and/or your business online, please don’t forget about Google.
By the way, Google Search Engine Optimization and Google AdWords Pay Per Click Marketing is not that difficult. There is no reason to feel the way the picture looks above.