A HIPPO Internet Marketing Training blog by Corey Creed

The Jungle Map, your guide through internet marketing

Asheville Home Automation – As an example

September 6th, 2008

Last week, one of our clients that does Asheville home automation released a new website.  I thought it would make for a nice example of how a few things should be done.

Most importantly, you should take a look at the writing of the website.  They had a little help from some local Asheville marketing professionals, but you will note that it’s not just a bunch of technical information.  It’s not just that the words just flow nicely, they speak to the target audience in a way they can easily understand.

Also, take a look at the Title tags.  As most of you know, I teach classes on SEO just about every month.  The one thing that seems to surprise a lot of students is that it’s not necessary to stick as many keyword phrases as possible into the title tag.  It’s not worth it.  Don’t bother.

Lastly, notice the ease of navigation and simplicity of the site.  Usability is important.  We encourage our students to keep the choices down to about 5–7 options for each page.  Of course, we encourage building lots of pages.  But if you have seven options which lead to seven more, you have 49 pages – and that’s only one level deep.

Now, before you start tearing this site apart with content and SEO recommendations, please note that we have barely gotten started.  There’s obviously more that needs to be done. 

We know that.  And we’re working on it.

I just wanted to point out these few important points as examples for your site.  (And in the process, give these guys a sorely needed link).