A HIPPO Internet Marketing Training blog by Corey Creed

The Jungle Map, your guide through internet marketing

Google’s Flash Announcement – It’s not all that.

July 1st, 2008

Yesterday, Google made an announcement that they learned to crawl Flash.

That is good news, no doubt.  It means that websites that are made entirely in Flash and/or have lots of navigation in Flash will now get crawled a little better.

However, keep in mind why a person uses Flash.  It is typically because they want to use more visible elements instead of text.  Therefore, even if Google is able to crawl visual elements in a Flash component of your site, they will still not be able to know what that “thing” is.

It’s good news, but it’s not all that.

Good websites will always need to use text to some degree or another in order to rank for the keyword phrases they desire.

Click here for Questions and Answers about how Google read Flash.