The Definition of SEO
Jeremy Schoemaker’s recent post on the definition of SEO has gotten a lot of attention this week. In it, he endeavors to determine the definition of SEO by asking various famous search engine experts what the definition is.
It’s amazing how common the term SEO is, yet it is so difficult to define. I reviewed all the definitions and came up with my own that I believe defines it clearly…
(Hippo) DEFINITION OF SEO
As a verb: “The art and science of increasing the volume of significant and profitable traffic from unpaid results on search engines.”
As a noun: “Those that perform the art and science of SEO (as listed above).”
DEFINITION OF SEM
“The art and science of increasing the volume of significant and profitable traffic from paid and unpaid results on search engines at the best cost possible.”
HOW TO LEARN SEO?
Glad you asked. We have a SEO class in Charlotte next week!
Special thanks to ShoeMoney for bringing up the subject. It’s a good question. You can find his original post here. Some of the big names that offered their thoughts included…
- Danny Sullivan
- Rand Fishkin
- Neil Patel
- Andy Beal
- Lee Oden
- Michael Gray
- Patrick Gavin
- Aaron Wall
- Todd Malicoat
- Tamar Weinberg
- and others…