User reviews are important to e-commerce

An interesting report was mentioned in MarketingVox today on how important user reviews are to retail websites.

Almost all (98 percent) of surveyed shoppers said they read reviews prior to making a purchase.

Many (65 percent) read reviews “always” or “most of the time”.

Some (34 percent) seek out reviews on other sites such as Amazon.

Good things to think about if you sell online.