A HIPPO Internet Marketing Training blog by Corey Creed

The Jungle Map, your guide through internet marketing

Charlotte SEO Consultant – How I Stay Informed

January 8th, 2008

As an SEO Consultant, it’s challenging to stay informed. 

If you are just learning SEO, please check out our Charlotte SEO class that is coming up quick this month.  But once you know the ropes, what does it take to stay informed?

Over the last five years or so, I’ve tried a lot of things.  For example, early on I spent a tremendous amount of time on forums asking questions and starting dialogues.  I also signed up for a ton of newsletters.

But once you get busy, you can’t read everything.  You need to be more selective.  What I do now is limit my email newsletters, read the RSS feeds when I have time, and attend conferences. 

Another important aspect is podcasts.  These are a great way to stay informed in your off-time (traveling and exercising).

Here’s a run down of what I do…

E-mail Newsletters

Daily SeachCap:  Danny Sullivan and his staff are the kings of Search Engine News.  This is one information source you can’t be without.  Don’t just check the site.  Make sure you get it in your inbox every day.

MarketingVox:  Search Engines aren’t everything.  Stay informed of general online marketing info with this newsletter.

Marketing Sherpa also has a weekly newsletter that is fantastic.

RSS Feeds

Google, Yahoo, and MSN all have official blogs worth reading.

Google AdWords, Yahoo Search Marketing, and Microsoft AdCenter also have blogs.

SMX, PubCon, and SES all have blogs to stay updated on the upcoming conferences.

Aaron Wall blogs every day on search subjects.  His comments are often quite insightful.

There are plenty of individuals that have blogs that are worth following to stay informed of what is going on.  Some of my favorites are Greg Boser, Todd Friesen, Mike Grehan, Gord Hotchkiss, Dave Naylor, and Todd Malicoat.

Shoemoney is also an excellent blog.  He’s not so much an SEO as an effective Internet Marketer.  Definitely worth reading.


To stay informed, you can’t beat Danny Sullivan again with the Daily Searchcast.

The best SEO podcast out there has got to be SEO Rockstars.  Both these guys are awesome.

Other great podcasts are available on Webmaster Radio.  Some of the ones I follow include Dave Naylor’s, Shoemoney’s, and Daron Babin’s.


Personally, I try to attend two conferences per year.  In the past, I have attended Search Engine Strategies, PubCon, and Blog World Expo.  I plan on attending SMX in 2008 and also want to attend a conference by Marketing Sherpa.

Forums and communities

I don’t bother with the public ones any more.  I do get involved with some very specific small ones.  (My little secret.)  In fact, there are a few other secret valuable sources I use and monitor.

I also stay very informed by reading my friends’ blogs and starting conversations on our Hippo Group.

Magazines and Books

I subscribe to several magazines, but the search engine ones are generally out of date by the time I get them.  Non-search engine such as Wired and Fast Company are still great, though.

Books are different.  The longer I work with Internet Marketing, the more I enjoy the really good books.  Books such as The Long Tail, The Tipping Point, Blink, and almost everything by Seth Godin are outstanding.  Everyone that works with marketing of any sort should read them.


When I started about five years ago, it seemed easy to get informed about search engines.  There was plenty of information and it was mostly all trustworthy.  Those days are over.

Unfortunately, there is a lot of conjecture, guesswork, and straight out lies about SEO and SEM online.  Choose wisely if you are new to this world.  Don’t believe everything you read.

Go for valuable sources and test everything yourself.

Your thoughts?

Did I miss something?  Got any favorite sources yourself that  you’d like to reveal? 

Leave a comment below or on the new post I started here.