My Goals for 2015
Here’s my business goals for 2015.
(I do this every year. Writing them down helps me stay accountable to them and hopefully in encourages my readers to do something similar.)
1. Blog Every Day
Actually doing this every workday may be impossible. But it is my goal and has been for years. I am convinced that writing is the most important skill to being a good marketer. Regular writing is extremely beneficial to my business and hopefully somewhat beneficial to my business partners, colleagues, clients, and customers. But even more importantly, it improves my writing skills.
My goal is to write a page of content (typically a blog post) every day. I’m using methods I’ve learned from Peter Shallard to help me make real progress on this. (It’s working already!)
2. Focus more on Business & Entrepreneurship and less on Marketing
After a dozen years of learning and practicing Internet marketing, I’m finally realizing I’m pretty good at it. Plus, it’s not changing much these days. SEO is hard and Google is a pain. Social Media is what it is. Email marketing is under-utilized. Nothing new there.
But I need to get better at running a business, including corporate structure, taxes, financial reporting, intellectual property, outsourcing, and exit strategies. Thankfully, I’ve got some good coaches, colleagues, lawyers, and accountants that I am already learning from.
3. Do a Great Job for my Clients
I have just a few clients, now. I am not taking more, in general. However, the ones I have are ones that I really respect and sincerely want to help as much as possible. I may be working more on my own business, but I always want to give my clients lots of attention and help. They deserve it. I really enjoy working with them and appreciate them immensely.
4. Be an Awesome Business Partner
I’m currently partnering with a couple of outstanding individuals. But there will be more this year, I’m sure. I am determined to provide as much value as possible to these partnerships.
5. Standardize my Businesses
I now own two businesses. I have plans to start more this year. In doing so, I want to create standards for each of them that will help the others. This includes standard reporting, software, training, and more.
6. Develop Balance Between Starting and Growing
This is one thing I’m worried about in 2015. I want to grow my existing businesses. Yet I have other new ones that I want to start, including partnerships that could be very productive. What is the right balance? I will figure that out as I go.
One final thought: I’m extremely grateful to my partners, coaches, colleagues, clients and customers. I enjoy learning from all of them. I’m confident they will help me on the above goals.