A HIPPO Internet Marketing Training blog by Corey Creed

The Jungle Map, your guide through internet marketing

The Ultimate Yahoo! ad now?

July 23rd, 2007

The other day I mentioned that Google was showing a new kind of ad.  This was showing up above the sponsored listings and even included video from YouTube.

Now I just noticed that Yahoo is doing something similar.  Type “Special K” into Yahoo (or click here) and you will see a new sponsored shortcut.  It’s something they are experimenting with.

Interestingly, Yahoo’s ad is not necessarily identified as sponsored, which is against FTC rulings.  However, they are mentioning that it may be sponsored on the page that explains shortcuts.

Interesting.  All these search engines want money just like anyone else, I guess.  I suppose they will always try to find ways to make more while still keeping their users relatively content.