A HIPPO Internet Marketing Training blog by Corey Creed

The Jungle Map, your guide through internet marketing

Keyword Research Tools for SEO

November 14th, 2014

I’m mostly working with my Amazon business these days.  But because I’m still consulting on SEO, several times this past year I have trained Keyword Research to several groups of people.

Keyword Research is difficult to teach.  There are tools and principles.  But to do deeper keyword research, experience and a thorough understanding of the nuances is important.  Below are the tools and principles I’ve been teaching.  I’m posting it so that I have it handy in the future and so that any readers can benefit.

Google Keyword Planner
It is the best data for checking how often a keyword phrase gets typed in.
Other options would be “Keyword Discovery” or “WordTracker”.  They also give data, but not as much.
I believe Bing has a similar tool, but I have not used it.  (Google gets over twice as much use as Bing)
Much of the functionality is available in SE Cockpit (see below).

Google Webmaster Tools
Google started giving more accurate data on how often a phrase gets typed in.
This ONLY shows keywords you ALREADY rank for.  In other words, it won’t help you for phrases you don’t rank for yet.  Therefore, it is only good for evaluation, not planning.

Google Auto-Complete
When you type words in to Google, it suggests phrases others have typed in.
Other sites do this too (YouTube, Bing, Amazon, etc)
This offers ideas, but no measurement of how often the phrases get typed in.
It is best for idea generation, and for finding unusual phrases.

This is a tool ($97) that gathers the Google Auto-Complete info quickly and easily.
It also does a whole bunch of other stuff you should never do.  (Spammers use it a lot.)
If you ever decide to use this, you will need to use proxies.
This is a great tool.  Several of us use it constantly, but it’s probably not practical for everyone.
Much of the functionality is available in SE Cockpit (see below).

Uber-Suggest & Keyword Tool IO
These are web-based tools that can help you gather Google Auto-Complete data.
It does not require proxies, nor use up bandwidth, etc.  You can use it safely.
They are found at http://ubersuggest.org/ and http://keywordtool.io/google
They are FREE, useful, but not always reliable.
Much of the functionality is available in SE Cockpit (see below).

This tool tracks the 95 million most frequently typed in keyword phrases on Google.
It tracks who ranks for these phrases and who pays for these phrases (via Google AdWords)
You can monitor what your “competitors” are doing.
The other thing it may help with is tracking what you rank for, as Google will not give you this data in your analytics.
However, it will not show how much traffic you got from these phrases.
It costs $69 per month and is most useful during the sales and competition research phase.
Much of the functionality is available in SE Cockpit (see below).

Your Analytics
You should be able to isolate your organic search traffic to see what phrases you are getting traffic from.
More importantly, you can identify which phrases resulted in achieving your goals.
You will see just a small percentage of keyword phrases if any.
You should also report on which landing pages bring traffic for reference and comparison to previous weeks/months.

Google AdWords
If used, this will bring you the best data for keyword research.
It will show exactly which keyword phrases are typed in the most, clicked the most, and reached goals.
I would highly recommend getting consulting and training before starting.
Setting things up the right way from the start is the best.
Ideally, the cost for this should be part of the sales process of new clients.
If it is not available the above tools and good judgment can be used to get reasonably good keyword research.

SE Cockpit (by Swiss Made Marketing)
This is the tool I would recommend most begin using ASAP.
It can be found at http://swissmademarketing.com/
I usually recommend that someone take the time to watch some of the videos and webinars on the site to get a feel for exactly which edition will work best for you.
The Keyword Research part of the program is superior and incorporates many of the other programs above as well as Moz Metrics (highly useful).
The Traffic Analysis part of the program is an additional cost and will give you good data from SEMRush so you won’t need to buy SEMRush.