The Ultimate Google Ad – Now online
If you do a Google search using the phrase BOURNE ULTIMATUM (click here) you will find a completely new type of advertising by Google. It displays above the natural listings AND the paid listings. It also involves a trailer video from YouTube.
Once you click the ad, you are brought to a site that you need to login to using your Google account. You then can go through the steps to basically play a game “to find Bourne”.
The ad is experimental and is to promote an upcoming movie (which looks pretty cool).
You can learn more about it and see screenshots at Search Engine Land.
In looking at the whole thing, you can’t help but wonder how far Google will go to get advertising dollars. This is a pretty big move for them. I’m sure we’ll continue to see more of this.