A HIPPO Internet Marketing Training blog by Corey Creed

The Jungle Map, your guide through internet marketing

Google Video looks cool.

July 2nd, 2007

Google Video is now available to our clients.  We’re checking it out. 

It looks like a good idea for Cherokee.  They have some amazing video on their home page right now at www.Cherokee-NC.com.  I’m going to try to get it more attention across the web using Google Video and YouTube.

In researching it a little for a couple of clients, here’s are some tips you might find interesting…

  • They strongly recommend keeping them to 30 seconds.  I agree.  Several studies have proven this for Video Advertising.
  • The opening image is very important.  It’s what gets them to “click to play”.
  • There are a few options on how to pay.  See https://adwords.google.com/support/bin/answer.py?answer=37910&ctx=sibling
  • It’s hard to guess what it will cost until you get in there and try it.  You can always set a cap.
  • They only run on content pages (other websites), not search results.
  • You can hire professionals through Google to edit and/or create videos.
  • The $400 credit  (in the email being sent out) is only toward creation of videos, not the playing of them.
  • The most comprehensive info is at https://adwords.google.com/support/bin/answer.py?answer=66534&ctx=sibling

This may be a good option for you as well.  As with all “content” targeting, it’s good if you have a product that people don’t know about.  They may just see the video while they are surfing another site and get distracted by your video.