Google Video looks cool.
Google Video is now available to our clients. We’re checking it out.
It looks like a good idea for Cherokee. They have some amazing video on their home page right now at www.Cherokee-NC.com. I’m going to try to get it more attention across the web using Google Video and YouTube.
In researching it a little for a couple of clients, here’s are some tips you might find interesting…
- They strongly recommend keeping them to 30 seconds. I agree. Several studies have proven this for Video Advertising.
- The opening image is very important. It’s what gets them to “click to play”.
- There are a few options on how to pay. See https://adwords.google.com/support/bin/answer.py?answer=37910&ctx=sibling
- It’s hard to guess what it will cost until you get in there and try it. You can always set a cap.
- They only run on content pages (other websites), not search results.
- You can hire professionals through Google to edit and/or create videos.
- The $400 credit (in the email being sent out) is only toward creation of videos, not the playing of them.
- The most comprehensive info is at https://adwords.google.com/support/bin/answer.py?answer=66534&ctx=sibling
This may be a good option for you as well. As with all “content” targeting, it’s good if you have a product that people don’t know about. They may just see the video while they are surfing another site and get distracted by your video.