A HIPPO Internet Marketing Training blog by Corey Creed

The Jungle Map, your guide through internet marketing

The Hippo Internet Marketing Meetup – R.I.P.

May 2nd, 2012

About a year and a half ago, I started the HIPPO Internet Marketing Meetup.

I may be killing it soon.  Before I do, I’d like your thoughts.

First, here’s the history of the meetup…

The first one was the 2011 Internet Marketing Forecast with Brandon Uttley on January 20, 2011.  Since then, we’ve had some really good ones, including the 2012 forecast, an interview with weatherman Brad Panovich, and most recently, a great report on Google Plus by Mark Traphagan.  I even got the smartest black hat marketer I’ve ever heard of to come speak to us!

As of today, we have 318 members and most of them are from the Charlotte area, especially the Lake Norman area.  Our events typically have between 25 and 75 attending.  Much of that depends on how well I promote each particular event.

Why I’m planning to kill it

From the beginning, I promised myself (and my wife) that I would not keep doing these meet-ups unless it was worth it financially.  No offense.  I appreciate everyone who came and I do really enjoy helping anyone.  But my time is limited and I need to stay focused on things that produce results.

My original plan was to get sponsors.  In fact, I did get a couple early on.  But I also wanted to record and/or live-stream the events to reach a large audience.  For some reason, I have not been able to get my act together well enough to live-stream and/or edit the video to turn it into a podcast.  I have talked to a few “video guys” that offered to help.  But honestly, they never came through.  Because of that, the sponsors either fizzled or I stopped charging them.

I would love to keep doing these events.  I have plenty of friends and connections that would continue to support it.  Plus, I have plenty of topics I could teach.  The ballroom at my office is a great location, holds about 100 and is free for me to use.  I also have a few friends that help with the logistics at a very reasonable price.

What can save us?
(Not baby seals, the meetup – focus!)

At this point, I’m probably going to close it up.  In order to keep it alive, I would need at least one of each of the below…

1. A sponsor or two.  If they spent a little money per event, I would feature them prominently to those that attend and watch the video live or the recording online.

2. A video guy or two.  They would need to assist with the live streaming and editing the recordings.  We could post them.  But we would need some minor edits.  We could offer them a free sponsorship in return.

Got any ideas?

Want to help?  Got any other ideas?  Know anyone else that could help?

Please spread the word and/or leave a comment below.  I’d love to hear your ideas.

What I won’t do

One last thought.  Some have already asked about taking over the meetup from me.  Others have wanted to turn it into something else.

I’m sorry.  But I won’t do that.

No offense, but the members of this group have joined MY meetup.  Many of them know me personally or have gotten to know me personally.  I am not willing to hand them and the ability to email them over to another person, brand, or meetup.  If you have a good idea for a meetup or want to start a new one, I may be willing to let my members know.  But that’s about it.

Sorry.  You need to grown your own community.

What do you think?

Should the HIPPO Meetup die a natural death or do you want to keep it alive somehow?  Your ideas?

Leave a comment (or a eulogy) below, please.