If you are a business owner or self-employed, you know the feeling. You can’t help but wonder if you’re using your time wisely. You wonder what direction your business should take. You wonder when you should quit and when you should shift gears.
This year has been a banner year for me. I’ve been owning an e-commerce business and doing Internet marketing since 2003. Yet, 2014 is the one year where I’ve gained incredible clarity as to what direction I should take.
I’m mostly working with my Amazon business these days. But because I’m still consulting on SEO, several times this past year I have trained Keyword Research to several groups of people.
Keyword Research is difficult to teach. There are tools and principles. But to do deeper keyword research, experience and a thorough understanding of the nuances is important. Below are the tools and principles I’ve been teaching. I’m posting it so that I have it handy in the future and so that any readers can benefit. (more…)