As a marketer, one of my favorite expressions is “It’s Worth Testing”. I sincerely believe that it is the one answer to every good marketing question. Granted, there are lots of “bad” marketing questions, such as “Should I spend most my time in MySpace promoting my products?”
However, there are lots of good marketing questions out there, such as “Is Pinterest a good option for my business” or “Is Google AdWords worth it?”
But some are confusing the concepts of “testing” with “studies”.
For example, you can perform a study of 10,000 websites to determine if sites that have active Facebook Pages rank better or worse than sites that do not have active Facebook pages. But that’s not a test. It’s a study. (more…)
Most of my students, clients, and colleagues already know the benefits of advertising on Google. There are some real industry standards that have been developed that work really well on Google AdWords.
But few do Facebook advertising. Why?
I think I know why you don’t do it. It’s probably why I do so little of it.
You know how many people are on Facebook, right? You know you only pay per click, right? You also probably know that most new opportunities are cheaper at first, right?