A HIPPO Internet Marketing Training blog by Corey Creed

The Jungle Map, your guide through internet marketing

Archive for the ‘News’ Category

Instagram Followers – Do you need more?

Need Instagram followers?  Why?

I just finished reading a nice blog post on “How to Get More Instagram Followers“.  It details 7 practical steps for how to ethically get more followers.  Interestingly, when you start looking around online, you’ll find websites that you can buy Instagram followers on.  (Seems like a less ethical method to me.)

But why?  What’s the big deal with more followers on Instagram?

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Who do you want to hear from in Charlotte?

A colleague of mine is talking about starting up a new networking event for the Charlotte area that targets entrepreneurs and marketers, especially those that focus on Internet businesses and marketing.

It will be different from what I’ve done and from what others are doing in Charlotte.  For example, it may have some fairly significant financial backing, which means we can pull in some fairly big names.

The idea is to keep it light and fun and not necessarily just informational.  In other words, he’s hoping it will be attract marketers and business owners, but high-end and more like a party than a typical networking event.

Attention Charlotte Marketers:  Here’s your chance!

I’d like to know who you’d like to hear from.  Who would you like to bring to Charlotte that you would enjoy hearing from?  This is our opportunity, so I’d like to hear your thoughts.

Here’s some ideas to get started…

  • Seth Godin?
  • Gary Vaynerchuk?
  • Malcolm Gladwell?
  • Jason Calacanis?
  • Chris Brogan?
  • Matt Cutts?
  • Peter Shankman?
  • Guy Kawasaki?

NOTE:  No promises on these or any others.
Obviously, some may be too expensive.  More likely, they just aren’t available.

MORE IMPORTANTLY:  I would like some help with this one.  Who can you think of?  Who would you most likely enjoy hearing from right here in Charlotte?

Please leave a comment.  Let’s talk about it.

2012 Internet Marketing Forecast Wrap-Up

Last night I was honored to have Brandon Uttley present the 2012 Internet Marketing Forecast with me at my meetup. He provided some valuable insights into the role of social media and what marketers need to be spending their time on this year. Hopefully, he will post some of his notes on his blog.

Here are some of the things I predicted. I have broken them into three categories.

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How to View Facebook for Marketing and Advertising

I hate info-graphics.

I feel that they exaggerate far too often and typically over-simplify statistics.  But for some reason, I like this one.

It’s not because I love Facebook.  In fact, I think Facebook is a pretty lousy advertising platform and is a waste of time for most marketers, in general.   However, in working with and consulting with clients and colleagues, I find myself saying something over and over…

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We’re Changing Our Look!

In case you have not noticed, we’re refreshing our websites in preparation for a big 2012.  This blog was the first step.  We’ve still got some work to do.  (For example, the side bar is still not done yet.)  But I like the redesign so far.  We’ve finally got everything the way we want it.

Here’s what it used to look like…

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5 Fundamentals for Online Audio and Video

Five TipsI’m a strong believer in setting annual goals.

Internet marketing and social media tend to take up our entire day, week, month, and year.  Next thing you know, the years roll by and you may notice that you got nothing accomplished.  I don’t like that feeling.

So personally, I set goals for each calendar year and try to focus on a particular aspect of my business.  This resets every year.

For me, 2011 is for online audio and video creation.

It is a subject that I think had great potential and is extremely interesting.  I’ve invested in (more…)

A Charlotte PodCamp? (details here)

Charlotte PodCampTo succeed in online marketing, good writing is critical. It is the key to communicating effectively. That being said, I think the greatest opportunities online right now (and for the next few years) will involve audio and video.

It’s something I’ve been preaching since my 2011 forecast event with Brandon Uttley back in January. (By the way, I hope to do that again this January. More about that soon.)

So this past weekend, I decided to fly up to Boston for PodCamp. We have never held a PodCamp here in Charlotte, so I wanted to (more…)

Kayla Souliere – She is here now

I’m happy to announce that we have a new hire here at HIPPO Inc.

This may not sound exciting to most, but we are absolutely a family business so new hires don’t happen often. As most of you know, my wife handles (more…)

How to Buy Links – From #Pubcon 2010

This session is on Link Buying.

Jamie Steven, VP of Marketing at SEOmoz is up first. He is formerly of Rhapsody, Best Buy, and Microsoft.

SEOmoz recently did a survey:
14% of surveyors bought links from websites/web masters.
8% of them bought links from link brokers or service.
People who bought links are twice as likely to file a spam report about their competition.

NOTE: If your competitors are buying links, they are much more likely to report you if you try to. (In other words, it’s a dog eat dog world to play in.)

Jamie is promoting the idea of not buying links. He states that the companies he has worked for does not want to be in the market of buying links. It’s not because they don’t work. It is because they are too risky. He feels there are better ways to spend your money, such as “business development”.

He gave some data on three examples of how SEOmoz bought 3 different links and pointed them to different sites. The jump in ranking within 4-8 days was very impressive. Buying links does work.

If you do get “caught” buying links, getting penalized is terrible, awful, & horrible. Reconsideration can take months or years. If your competitors are buying links, they are more likely to report you for buying links.

Matt Cutts acknowledged just last night that some of the people at Google that have been working on web spam have been working on other projects. But there will now be a renewed effort toward getting rid of web spam. Even Matt admits that spam has been on the rise in Google and they are about to do something about it – soon.

At SEOmoz, they get inquiries from their customers that have been penalized. It is not uncommon to hear of websites that have bought links suddenly lose rankings. The penalty is hard to overcome. They file several reconsideration reports. They have even sent letters directly to Matt Cutts. Often it takes many months to gain back what you’ve lost.

He acknowledges that buying links is an option for businesses are turn and burn. If you plan on killing the domain, buying links can propel you to the top quickly. It’s just risky, that’s all.

6 Creative Ways to Spend Money and Earn Great Links…

1. Earn links through business development. Partner with legitimate businesses to produce valid and powerful links.

2. Political / Non-Profit Donations will often result in a good link.

3. Events – If you throw or sponsor an event in your city. Find Twitter influencers using the Top 50 users in your city via Twitaholic.com. Verify that they have blogs and websites and invite them.

4. Buy existing content – Host content on your site and pay to have a cross-domain rel=canonical to your site.

5. Corporate scholarship – Offer a corporate college scholarship and the scholarship will get listed in a bunch of directories. Universities and high schools will also link to you.

6. Target influencers on Facebook. Create Facebook ads targeted to specific people using “employees of” targeting. Direct to content on your site worthy of a link, or content specifically tailored to that influencer.

Jim Boykin of “We Build Pages” is up next.

Three years ago he was on this same panel and said “Don’t Irritate Google” and “Stay Under the Radar”. Those are the only two rules to buying links.

Use MajesticSEO, OpenSiteExplorer, and Blekko to determine links.

He admits that buying links is a Risk vs Reward. The odds of getting penalized is debatable.

Top 10 ways of getting caught by Google…

Trip a link buying filter
If your broker gets caught.
Someone blogs about your buying links
You are #1 for competitive phrase and not the best site
You irritate your competitive people below you.
You buy links from brokers that do it a lot.
You have no natural back links.
Start bragging about your rankings.
Report your competitor to Google when you buy links.
Talk on a panel at Pubcon about how to buy links.

Do you think you are penalized?
Just because you drop rankings in Google does not mean you are banned.
Remove links. All of them.
Do a reinclusion request. Beg. Tell Google you fixed it. Tell Google you fired your SEO agency that bought links. Have the CEO tell Google that they fired the guy that hired the SEO agency that bought links.

Todd Malicoat of MarketMotive is next.

He says that the “buying links” issue is real. He explains that you can call link buying “business development”. But either way, you are buying links. So the discussion will continue.

He encourages using MOZrank for determining the value of a link as opposed to PageRank.

Paid link brokers are generally a bad idea now. It doesn’t work or is too risky.

SEOQuake is a great toolbar for determining the value of a link.
Unique domains linking to the site is probably the most important aspect.
Domain age is important too.
Total number of pages indexed in Google.
Check the CPC of the keyword being targeted.

At MarketMotive, they have a full chart of what to look for.

Find good websites to get links from by using the Google Directory.

NOTE: The main takeaway from this entire session was that buying links is very risky. Yet, it’s about the only way to win in very competitive markets. So you need to know the risks.

Also, the difference between “buying links” and “forming partnerships” can be a very thin line. Google determines the difference. So be careful. How close you get to that line can be dangerous.

That being said, links work.

Each situation is different as to how you go about getting them and what you feel is appropriate or necessary for your site (or your client’s site).