A HIPPO Internet Marketing Training blog by Corey Creed

The Jungle Map, your guide through internet marketing

Archive for the ‘Google’ Category

Is Microsoft Ready to Surge Again?

Microsoft-touchWhen Microsoft bought Nokia earlier this week, they made a bold move.  Sure, it’s a copycat move, based on the fact that Apple already makes iPhones and Google owns Motorola.  But it was still bold, big, and important.

It’s also a bold move to remove Steve Ballmer as CEO.  Personally, I think that was long overdue and I think you’ll see it happen relatively fast.  They’re done with him.  It’s time to get a more visionary person that will drive Microsoft into the future instead of holding on to it’s past.

But let’s go back to the Nokia purchase.   (more…)

Goal Tracking for Blogging on Another Domain

blogOne question I have always gotten from students, clients, and colleagues is this:

Should I put my blog on the same domain as my primary site?

The answer is always the same:  It depends.  Personally, I’ve preferred to keep this blog as well as my primary blog for my e-commerce business on separate domains from the actual site where the transaction or goal happens.  But that’s not always the best answer.

The answer for your site will depend on how you want to brand it and how you think you’ll build links for those sites.

But for those of you that have a blog on another domain (like I do), we got some good news from Google this week.   (more…)

Cool Stuff I’m Working On

Here’s some updates on what I’ve been up to and what I’ll be doing soon.

 

 
(Make sure you watch at least until I get interrupted by the phone call. That’s when you’ll get the exclusive offer for savings.)

The Google Plus SEO Testing Network

On Friday, March 16 I launched a new project.  It has to do with my new favorite site, Google Plus.  In particular, I want to start learning how it affects Search Engine Optimization.  So, to get started, I made a new website, named The Google Plus SEO Testing Network.

The response has been incredible.  Over 50 people joined in just 24 hours!

Please watch this video and you’ll see how passionate I am about this.

Why Advertise on Google Now?

My Top Ten List

Here’s some important reasons why you should start thinking about advertising on Google now.

1. Search advertising brings measurable results.  Period.

2. Search advertising reaches people when they are looking for you.

3. Display advertising with Google gets your message and brand out to your target audience at a very good price.

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Exciting News for Advertising on Google

For a while now, I’ve been very excited about teaching Google AdWords later this week on Thu January 26 and Fri January 17.  It’s my first classroom training in over a year and this has always been THE CLASS that people have benefited the most from.

But over the weekend, this particular class just got better.

See, we have several students registered already.  I recognized some of the names.  One or two are new to AdWords.  No problem.

But several others have been using Google AdWords for a while now.  And I just know that they will have some advanced questions.  For example, they are going to want to learn more and perhaps have some very specific questions on QUALITY SCORE and RETARGETING.

So here’s what I did…

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Build your Business by Playing Games?

Online GamesEverywhere you look today, online marketers seem to be talking about the latest move by Google Plus.  They announced yesterday that you’ll soon be able to play Angry Birds, Bejeweled, and other games by Zynga there.

This is something most Google Plus users were dreading. In fact, it is one of the main reasons that Facebook irritates them.  They hate seeing gaming comments in their normal Facebook stream.

However, Google Plus promises to keep games in their place by having a button that will show you gaming stuff.  Don’t press the button and you won’t see those annoying requests and comments in your feed.  Press the button (which really acts like a tab when you think about it) and you’ll only see gaming stuff.

Here’s where it gets interesting…

(more…)

Eric Schmidt Comments on Google Plus

Thanks to TechCrunch, here’s an insightful recording of Eric Schmidt commenting on the success of Google Plus after just about one week of it being live.

The biggest takeaway for me in this is that Google is not just planning to incorporate Google Plus into all their properties.  More specifically, they are planning to incorporate the Circles concept throughout.

What does this mean to us as marketers?  (more…)

Web Advertising Continues to Evolve

One area of Internet marketing that most tend to ignore is advertising.  It’s understandable.  After all, the incredible opportunity of search engine marketing and the power of work of mouth in social media is more exciting and interesting than a boring ad.

However, at times you need to get your brand and message out there on a large scale to those that may not even know you exist. 

Web advertising still works. In fact, it has advanced a lot from the banner ads you may remember.  Different formats, interactivity, and even social components have been added.

This is well illustrated in this recent article by Interactive Advertising Bureau.  They are highlighting six cutting edge advertising format options as used by Google, Microsoft, AOL, and others.  (Watch each of the videos to see how they work.)

I look at these marketing opportunities as partnerships. 

As online marketers, we need to be careful not to blind ourselves to the other options that exist, even if they are not our favorites.  Please watch the videos in the link above.