BlendConf is a conference for those interested in user experience, interface design, and development. It promises to have 50 great speakers and 350 attendees. It is three days long and looks impressive.
What’s probably most interesting about BlendConf Charlotte is the unique (more…)
I recently asked my pal, Jason Keath if he could write out the history of Social Fresh. Here’s what he sent me. Enjoy! For those of us in Charlotte, you’ll remember much of what he speaks of…
Written by Jason Keath – Owner of Social Fresh
In 2005 I decided I wanted to be a creative director for an ad agency.
This was pre-Mad Men mind you. But the fine arts major inside of me saw the creative world of agencies as a pinnacle of sorts.
Needless to say I got sidetracked.
Today, almost 8 years later, I am running a company called Social Fresh, a social media training company. Social Fresh started in 2009 as a social media conference in Charlotte, NC, where I was living and working at the time.
Social Fresh came about out of frustration. Working my way through three very different agencies, where I was lucky enough to be able to pitch social media strategies for clients and potential clients, I recognized that there was a big gap when it came to how people thought about social marketing.
I’m currently on the plane flying home from Social Fresh East held in Tampa on April 18, 19. This is my first conference since being hired on as the Director of Client Services at Ephricon. It’s my first conference I’ve attended as an “agency guy” instead of a “consultant” or “entrepreneur”.
Jason Keath always puts on an incredible conference. I’ve worked with him quite a bit the last few years and it always amazes me how skilled he is as a content curator. (more…)
For those of you that have attended my classes or attended my meetups, you know I’ve been a little “under the radar” lately. So here’s an update:
For the past two years, I’ve been working a lot with Social Fresh and for a few clients. I’ve also reopened the Hippo Internet Marketing classes on Search Engine Optimization, Google AdWords, Blogging, and other topics.
But last month I moved my office from Huntersville to Mooresville. It’s a closer location from home and a little cheaper. But more importantly, it’s setup to do video better. (more…)
Every now and then I get asked about the networking events that are available in Charlotte for business professionals and marketers. It’s been 3 years since my last list. So I jumped on Twitter today and pulled a list together in about an hour, thanks to many helpful and friendly Twitterers in Charlotte.
If you are in the greater Charlotte NC area and spend much time online, you probably at some point will hear about Social Media Charlotte. Known online by the hashtag #SMCLT, this is a group that was started many years ago by Jason Keath (Social Media Speaker and Consultant and business partner of mine). For several years now, they have moved from just one person organizing it to a group of board members.
This morning, the new board of directors held their first event of the year. The events are named Social Media Breakfasts and this year started with a discussion of the new networks, platforms, and strategies. The discussion focused mostly around Pinterest, Instagram, and Google+. I did not agree with everything that was said, but I did agree with most. But that’s not important.
Most of my students, clients, and colleagues already know the benefits of advertising on Google. There are some real industry standards that have been developed that work really well on Google AdWords.
But few do Facebook advertising. Why?
I think I know why you don’t do it. It’s probably why I do so little of it.
You know how many people are on Facebook, right? You know you only pay per click, right? You also probably know that most new opportunities are cheaper at first, right?
For a while now, I’ve been very excited about teaching Google AdWords later this week on Thu January 26 and Fri January 17. It’s my first classroom training in over a year and this has always been THE CLASS that people have benefited the most from.
But over the weekend, this particular class just got better.
See, we have several students registered already. I recognized some of the names. One or two are new to AdWords. No problem.
But several others have been using Google AdWords for a while now. And I just know that they will have some advanced questions. For example, they are going to want to learn more and perhaps have some very specific questions on QUALITY SCORE and RETARGETING.