How to View Facebook for Marketing and Advertising

I hate info-graphics.

I feel that they exaggerate far too often and typically over-simplify statistics.  But for some reason, I like this one.

It’s not because I love Facebook.  In fact, I think Facebook is a pretty lousy advertising platform and is a waste of time for most marketers, in general.   However, in working with and consulting with clients and colleagues, I find myself saying something over and over…

Facebook is not just a website.  It is a platform.  It’s almost like another complete Internet.  These statistics seem to confirm that viewpoint.  Marketers and businesses need to
stop treating Facebook as just another website, but as something completely different.

There is search, display, and Facebook.  Honestly, at this point, all other social marketing is practically worthless in comparison to Facebook.  Facebook is more dominant in social than Google is in search.

What does this mean to the average marketer?  It’s time to start looking for ways to allocate some budget and time to Facebook.  Not only that, we need to keep testing what works best in Facebook.  I know I am.  It’s now worth it.

Here’s the info-graphic that will help prove it.

Via: Online Schools