Build your Business by Playing Games?
Everywhere you look today, online marketers seem to be talking about the latest move by Google Plus. They announced yesterday that you’ll soon be able to play Angry Birds, Bejeweled, and other games by Zynga there.
This is something most Google Plus users were dreading. In fact, it is one of the main reasons that Facebook irritates them. They hate seeing gaming comments in their normal Facebook stream.
However, Google Plus promises to keep games in their place by having a button that will show you gaming stuff. Don’t press the button and you won’t see those annoying requests and comments in your feed. Press the button (which really acts like a tab when you think about it) and you’ll only see gaming stuff.
Here’s where it gets interesting…
If you go to the button (tab) marked gaming and play games all day long, will you get more followers? In Google Plus terms, would you get more people to add you to their circles? If so, what happens when these “followers” go back to the main stream of content? Will they see your “non-game” comments as well?
As of right now, business profiles are not allowed in Google Plus. Yet, individuals are creating profiles, interacting, and (of course) plugging their business “from time to time”.
Put these two together and could you consider gaining followers by playing games an option for gaining more followers and drawing attention to your business? Perhaps. Probably not. But I’m willing to try.
PS: It will be interesting to see exactly how separated the personal feed/circles and the gaming feed/circles are kept. This could even provide some insight into how Google Plus may keep person feeds/circles separate from business feeds/circles in the near future!