Twitter – Why bother?
Today, Pew Research released some new stats about Twitter that might really make you think about how much time you spend there. Their report says that only 8% of online Americans use Twitter.
When you do the math, 8% of online Americans translates into 6% of all Americans. Then, only about 36% of Twitter users use the service with any regularity. That gets us down to about 2% of all Americans.
Of course, 2% of all Americans is about 5 million Americans.
Here’s something to think about…
- If Twitter is only really being used by 2% of all Americans, how much effort should we put into it?
- Then again, if there is an easy way to reach out to, and/or search the conversations of even just 2%… Well… That’s actually pretty cool, right?
Either way, it’s always good to separate the hype from the facts. Keep that 2% number in mind as you plan your next marketing mix of time and money.