It’s finally 2010. Did you build Online Equity in 2009?

There seemed to be a lot of negative news in 2009.  Businesses struggling, people out of work, homes foreclosing, banks struggled, and the Dow plummeted for a while.

But there is one positive comment I am consistently hearing from many of my colleagues and clients.  They say that they are happy to still be in business.

At first that may sound negative.  But many of my clients and colleagues have cut costs and just hung in there for 2009.  That’s basically what we did.  We did not see the financial growth that we had the previous few years.  But we are happy to still be in business and hanging in there.

After all, In certain industries, the harder you try to make more sales, the more frustrating it can get.  If the potential customers in your industry are not looking to buy, you can’t make them.

So what should you do?

I know what we did.  We built our online equity.

What does that mean?

In the physical world, people and businesses build equity by buying real estate, tools, etc.  In the online world, we did something similar.  We updated and built out our content.  We grew our newsletter list and social media followers.  Building online equity is not expensive.  It’s time intensive. 

Most importantly, we added a new additional e-commerce site.  It may not be making much money yet.  But as it continues to rank and we continue to refine it, we have high hopes.  When and if our target industry picks up, we’ll be ready for it.

I hope you were able to build your online equity in 2009.  If you didn’t, are there things you could do now? 

After all, the economy is likely to start turning again before too long.  Why not use this time to be more ready than ever?

I’d love to hear your comments below.  Are you happy with the way you and your business handled 2009?

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