Why (and How) We Teach Blogging
In my last post, I explained that every marketer and business owner should move past just using social media and start thinking about blogging and working on their email newsletter.
Is Blogging Yucky?
Back in November 2007, Jerry Seinfeld said in an interview that the word blog is unattractive.
You can see the video below.
(Forward to the time point 6:55 and you can hear what he says.)
It’s so true.
There is a certain connotation with blogging too.
Perhaps the political bloggers, teenagers, and other writers caused this, I don’t know. But I told a friend recently that I attended a “Blog Convention” last year in Vegas and he gave me the strangest look and comment back as if to say: “Ick! How gross!”
So What is Blogging?
So what’s the deal with blogging? Here’s what you need to know…
A blog is simply a website (or a part of a website) in which content is shown in chronological order. That’s it.
There’s nothing complicated about it. There’s nothing creepy or icky about it. The content can be anything you want. It’s simply information in date order.
The most recent thing you write is at the top. That’s all.
Why Blog?
What makes blogging so valuable is that it is easy. Once you get setup, writing an entry in a blog is actually easier than writing an email.
It then resides on the Internet virtually forever. Search engines, social media, other sites, and other people can find it and link to it.
All this draws attention to the content (and the images and links you place around the content).
What we Teach
In our blogging class, we start by giving everyone their own blank WordPress blog. We then show you how to use it step by step. We explain terminology and other pertinent information along the way.
Our next class is November 9, but you can check here to see any other dates.
I hope you take advantage of this opportunity to kick-start your blogging. I’ve been doing it for several years and it’s still one of my best ways to promote my businesses.
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