Where Do Advertisers Spend Money?

Marketing Sherpa released a fantastic chart on “Estimated US Annual Ad Expenditures” for 2005/2006.  They have broken it into two different charts.  One shows the “interactive” (online) spending and the other shows the offline spending.

It is truly amazing to see how much advertisers spend on print, TV, radio, and direct mail in comparison to online.  Search Marketing is gaining in popularity.  Many advertisers are seeing the value.  But it is still a small minority compared to what is spent offline.

You can see the charts at this link.

NOTE:  These are simply reports on what has been spent, not where you SHOULD spend.  It may give you an idea of what others are doing.  As with all competitive analysis, you should review what others do for ideas. 

But should you imitate them or do the opposite?  The answer is what makes a good marketer, in my opinion (offline and online)!

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