Comments on: Why Businesses Don’t Love Twitter – Like You Do! http://www.thejunglemap.com/post/599 Hippo Internet Marketing Blog : Your Map to the Jungle of Internet Marketing by Hippo Internet Marketing Sun, 29 Jan 2012 13:20:00 +0000 hourly 1 http://wordpress.org/?v= By: Steve http://www.thejunglemap.com/post/599#comment-6182 Steve Sat, 19 Sep 2009 07:01:49 +0000 http://www.thejunglemap.com/post/599#comment-6182 Whilst I understand the above comments and don't disagree with any of those reasons you have mentioned, the fact of the matter is that all businesses should be getting on board without delay, in some form. Those businesses that don't sit up and take notice and start montioring social media (quickly) to see what people are saying about them are going to inflict damage upon themselves by not participating. Look at what happened at United Airlines ($180m or was it £'s wiped off their share price overnight?). Yesterday lunchtime I tweeted the fact that an airline hadn't refunded my money from 3 months ago (despite 4 emails, no acknowledgements, & the prospect of a £3.00 per minute call to a help desk in abroad and/or or the prospect of having to write to the Head office) - yesterday I got paid! They called me! How many times does that happen? This would never have happened if not for Twitter and social media. The reality is that businesses, especially the big corporates SHOULD be s**t scared, because there has been a huge shift in power to the consumer via social media. We can now instantly tell the companies really how bad they are especially at customer service, which at best was pretty c**p, and share it with the world! The banking industry moreso should be terrified of social media as they all have a short term 'screw the customer' attitude and 'we don't give a damn about customer service'. Unfair? No, I worked in the industry for 19 years and decided to get out when I saw what was happening. My personal view is that social media is possibly the best thing that could ever have happened from a consumer's perspective. I'd like to think it will sort out the men from the boys and those that don't improve their customer service at least, don't deserve to be in business and making profits. It's high time that business owners and management woke up and I think that this medium is the catalyst to shock them out of their thousand year long slumber. (They probably see it as a nightmare!) Whilst I understand the above comments and don’t disagree with any of those reasons you have mentioned, the fact of the matter is that all businesses should be getting on board without delay, in some form.

Those businesses that don’t sit up and take notice and start montioring social media (quickly) to see what people are saying about them are going to inflict damage upon themselves by not participating. Look at what happened at United Airlines ($180m or was it £’s wiped off their share price overnight?).

Yesterday lunchtime I tweeted the fact that an airline hadn’t refunded my money from 3 months ago (despite 4 emails, no acknowledgements, & the prospect of a £3.00 per minute call to a help desk in abroad and/or or the prospect of having to write to the Head office) – yesterday I got paid! They called me! How many times does that happen? This would never have happened if not for Twitter and social media.

The reality is that businesses, especially the big corporates SHOULD be s**t scared, because there has been a huge shift in power to the consumer via social media. We can now instantly tell the companies really how bad they are especially at customer service, which at best was pretty c**p, and share it with the world! The banking industry moreso should be terrified of social media as they all have a short term ‘screw the customer’ attitude and ‘we don’t give a damn about customer service’. Unfair? No, I worked in the industry for 19 years and decided to get out when I saw what was happening.

My personal view is that social media is possibly the best thing that could ever have happened from a consumer’s perspective. I’d like to think it will sort out the men from the boys and those that don’t improve their customer service at least, don’t deserve to be in business and making profits. It’s high time that business owners and management woke up and I think that this medium is the catalyst to shock them out of their thousand year long slumber. (They probably see it as a nightmare!)

]]> By: Corey Creed http://www.thejunglemap.com/post/599#comment-6166 Corey Creed Fri, 18 Sep 2009 14:49:52 +0000 http://www.thejunglemap.com/post/599#comment-6166 Nice comment, Fred. Thanks for the vote of confidence for our training classes. If I remember correctly, you do some training from time to time also! Nice comment, Fred. Thanks for the vote of confidence for our training classes. If I remember correctly, you do some training from time to time also!

]]> By: Fred Sexton http://www.thejunglemap.com/post/599#comment-6164 Fred Sexton Fri, 18 Sep 2009 14:47:11 +0000 http://www.thejunglemap.com/post/599#comment-6164 Yes, there are many reasons for why companies haven't as rapidly accepted social media. However, I think the big question for many companies is the "How". I think that most people see that it's important. They see these press releases about how much it's growing and TV stories and case studies of cool companies that are really getting it. But when it gets down to it they simply are left asking themselves the question, "How do I do it?"..."How do I make time to tweet?", "How do I track the success of my campaign?", "How much does it cost?", "How much of a return will I get?". Some of these questions, as you to allude to above, can be attributed to more kinds of traditional marketing thinking. This is why education is key and (here it comes) that's why I think classes like yours are invaluable because you show them how to do it. Yes, there are many reasons for why companies haven’t as rapidly accepted social media. However, I think the big question for many companies is the “How”. I think that most people see that it’s important. They see these press releases about how much it’s growing and TV stories and case studies of cool companies that are really getting it. But when it gets down to it they simply are left asking themselves the question, “How do I do it?”…”How do I make time to tweet?”, “How do I track the success of my campaign?”, “How much does it cost?”, “How much of a return will I get?”. Some of these questions, as you to allude to above, can be attributed to more kinds of traditional marketing thinking. This is why education is key and (here it comes) that’s why I think classes like yours are invaluable because you show them how to do it.

]]> By: Brandon Uttley http://www.thejunglemap.com/post/599#comment-6161 Brandon Uttley Fri, 18 Sep 2009 13:30:12 +0000 http://www.thejunglemap.com/post/599#comment-6161 Corey, It does bother many individuals and entrepreneurs that a lot of big businesses, seemingly with endless resources, are not "getting" social media and adopting it faster. But there are many reasons, some of which you point out. Many big companies are not set up to deal with social media. After all, it is an emerging discipline, and it is often not clear where it "fits" within certain companies. Many huge entities are still defining the roles and are in the process of hiring people specifically to tackle social media. Also, a lot of companies are in regulated industries (e.g., banking, health care) and as such they must be super-careful about what and how they communicate. A lot are working diligently to resolve legal and HR issues--before they dive headfirst into social media channels. To the mainstream public, it appears they are absent and clueless--when in fact they are spending lots of time, money and resources trying to figure this new realm out. So to your point--we do need to take these things into consideration, and cut some companies slack. Just because it's possible to use social media readily doesn't mean every company can do so, without a lot of careful forethought and effort. Corey,

It does bother many individuals and entrepreneurs that a lot of big businesses, seemingly with endless resources, are not “getting” social media and adopting it faster. But there are many reasons, some of which you point out.

Many big companies are not set up to deal with social media. After all, it is an emerging discipline, and it is often not clear where it “fits” within certain companies. Many huge entities are still defining the roles and are in the process of hiring people specifically to tackle social media.

Also, a lot of companies are in regulated industries (e.g., banking, health care) and as such they must be super-careful about what and how they communicate. A lot are working diligently to resolve legal and HR issues–before they dive headfirst into social media channels. To the mainstream public, it appears they are absent and clueless–when in fact they are spending lots of time, money and resources trying to figure this new realm out.

So to your point–we do need to take these things into consideration, and cut some companies slack. Just because it’s possible to use social media readily doesn’t mean every company can do so, without a lot of careful forethought and effort.

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