A HIPPO Internet Marketing Training blog by Corey Creed

The Jungle Map, your guide through internet marketing

Google AdWords – Do you like what’s new?

August 27th, 2009

Now that summer vacation is over for me, Hippo Internet Marketing Training is starting into our fall series of classes.  We’ll be teaching all four of our classes one time each before December.

The first one coming up soon is on Google AdWords (9/10 & 9/11).  I absolutely love Google AdWords and I think it is the one most underutilized opportunities for most businesses and websites.

It’s not hard to make it work.  And even if you already use it, there’s almost always new ways to learn how to save money and be more effective.

I have countless campaigns that work great for my clients and my businesses (both the e-commerce and the training).

However, now that they are forcing me to use the new interface on all my accounts, I need to go in and re-create all the screen shots for class.

So here’s my question to everyone (especially my SEMCLT pals)…

What do you think of the new interface?  Like it?  Love it?  Want the old one back?  (I’ll be taking a closer look this week and will let you know what I think soon.)

Use Google AdWords?  Leave a comment below.

Don’t use it?  You probably should.  So come to my Google AdWords class!  Ha!

  • I love it! After adjusting to it, I found it really saves me time! i.e. I can see ads from multiple ad groups on one page. Before you had to click into each ad group separately. If you’re testing ads in a new campaign with a lot of ad groups, it’s so much easier to do now!

    Search query reports now have their own button on the keywords page, but they are still 2 days behind 🙁

    Analytics loads much more seamlessly with the new interface.

  • It takes a little getting used to, but generally I like it better. Same reasons David mentioned – its less clicks to access the data and just faster to move around. I’m not a major PPC guy but as someone who spends a few hours a week managing PPC I have found its a helpful, welcome improvement. I’m sure many people though are resistant to the change if they were comfortable with the old interface.

  • I use AdWords Editor – still looks the same, and still faster (for me, at least). Though compared to the old “regular” AdWords interface, it’s certainly a step in the right direction. The old one was way too slow.

  • I’m a huge fan of AdWords Editor and don’t have much experience with the new interface yet. I logged in a few times to check it out and was impressed with some of the client side queries and functionality. No long term test drive yet.

  • For the most part I do like it – getting to the information I ‘always’ use is easier & faster. On the other hand, sometimes when I am trying to determine the answer to a complicated question, I’ve had great difficulty and ended up more confused than ever. On one campaign, I deliberately switched it back to the old interface so I could find the reports & info I’d been reporting on for months!

    I am still wrangling with the Analytics integration. In some cases it was easier to review the data separately but most likely, it’s me – not them 🙂