A HIPPO Internet Marketing Training blog by Corey Creed

The Jungle Map, your guide through internet marketing

How do people share info online?

August 25th, 2009

At Social Fresh yesterday, David Armano gave a fantastic keynote presentation on “Social Business by Design”.  The information was fantastic and his comments were very insightful, primarily for larger businesses.

I was sitting next to a couple of interesting individuals from a Fortune 50 company and they especially appreciated his insight into how businesses should and will eventually use Social Media.

However, one of his slides did not make sense to me.

It was slide #4 on this presentation.  It is titled “Facebook Leads Sharing”. 

That just did not make sense to me.  How could all people be using Facebook to share content more than email, for example.

If it were true, it would be quite amazing.

However, if you look close enough, you will notice the source is from “AddToAny”.  And if you go to their site, you will notice that they are simply a widget.  This widget is put on web pages (typically blogs) that enable visitors to let others know about that particular page.

So the chart is actually showing which of these options are used most ON THIS WIDGET. 

Obviously, Facebook would win that battle.

Why?  It’s easy to use.

But I’m sure there are a whole lot of people that simply copy the url and forward it to their friends via Twitter, Email, and even Instant Messaging that would never show up on a chart like this.  They just don’t bother with the widget and therefore don’t show up on the chart.

Don’t get me wrong.  I’m not saying David Armano is misleading or attempting to mislead anyone.  He’s clearly very intelligent.  But if you are wondering how people share content, this may not be the best chart.

Just saying.

  • http://davidarmano.com David Armano

    Thank you for pointing this out. While it wasn’t my intention to mislead—I think you are correct, this could distort the picture given the reliance on widgets. I’ll probably swap this slide for an original pie chart that I had there in the first place that called our percentages of use for specific forms of social media.

  • http://www.TheJungleMap.com Corey Creed

    Thank you David. I figured a guy like you would see this post very quickly. I especially appreciate your understanding that I have no malicious motive. Thanks for coming down to Charlotte. We appreciated your involvement in Social Fresh.

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  • http://www.weaversites.com Fiona Dudley

    Hi Corey,
    The particular “metric’ involved aside (and you make a good point about metrics tools!) –
    I’d like to discuss this topic in general much more. I do believe that SM will become an extremely useful and productive office tool, and at the same time, a marketing tool. I also believe the driving force for implementing it within larger organizations will be the employees themselves.

    Note re Facebook – I “still” do not find it so called easy to use, even though I keep practicing and exploring.

    Note re e-News: How did I end up here?! You’ve always taught that “everybody” has email. Well, except for my aunt in the Scottish hinterlands, yes they do. And I am far more likely to follow a link in an email than spend 2 hours messing around with F*book.

    There – I just posted twice on your blog in less time than it took me to drink half a cup of coffee.

    Have a great day Corey!