How do people share info online?
At Social Fresh yesterday, David Armano gave a fantastic keynote presentation on “Social Business by Design”. The information was fantastic and his comments were very insightful, primarily for larger businesses.
I was sitting next to a couple of interesting individuals from a Fortune 50 company and they especially appreciated his insight into how businesses should and will eventually use Social Media.
However, one of his slides did not make sense to me.
It was slide #4 on this presentation. It is titled “Facebook Leads Sharing”.
That just did not make sense to me. How could all people be using Facebook to share content more than email, for example.
If it were true, it would be quite amazing.
However, if you look close enough, you will notice the source is from “AddToAny”. And if you go to their site, you will notice that they are simply a widget. This widget is put on web pages (typically blogs) that enable visitors to let others know about that particular page.
So the chart is actually showing which of these options are used most ON THIS WIDGET.
Obviously, Facebook would win that battle.
Why? It’s easy to use.
But I’m sure there are a whole lot of people that simply copy the url and forward it to their friends via Twitter, Email, and even Instant Messaging that would never show up on a chart like this. They just don’t bother with the widget and therefore don’t show up on the chart.
Don’t get me wrong. I’m not saying David Armano is misleading or attempting to mislead anyone. He’s clearly very intelligent. But if you are wondering how people share content, this may not be the best chart.