Comments on: Micro-Hoo! Good for advertisers, not for users? http://www.thejunglemap.com/post/565 Hippo Internet Marketing Blog : Your Map to the Jungle of Internet Marketing by Hippo Internet Marketing Sun, 29 Jan 2012 13:20:00 +0000 hourly 1 http://wordpress.org/?v= By: Brent Friar http://www.thejunglemap.com/post/565#comment-5620 Brent Friar Thu, 30 Jul 2009 01:31:44 +0000 http://www.thejunglemap.com/post/565#comment-5620 I agree that this is great news for advertisers, but I am not so sure that they will pick up market share from consumer word of mouth based on MS getting involved with Yahoo. MS gets a pretty bad wrap with most people, regardless of the quality of the product they product. Where I see this benefiting consumers is with MS's near limitless budget. They can simply buy market share - which they are basically doing with the Bing cash back deal. There is no way that Yahoo could have ever afforded to do anything like that and some of the deals are pretty amazing. By using Bing a couple of weeks ago, you could have gotten an iPhone 3G for about $70. Those kinds of deals get people talking and that will drive the traffic they are looking for. I don't think that Google is quaking in their boots just yet, but this could be the first real competition Google has had. I agree that this is great news for advertisers, but I am not so sure that they will pick up market share from consumer word of mouth based on MS getting involved with Yahoo. MS gets a pretty bad wrap with most people, regardless of the quality of the product they product.

Where I see this benefiting consumers is with MS’s near limitless budget. They can simply buy market share – which they are basically doing with the Bing cash back deal. There is no way that Yahoo could have ever afforded to do anything like that and some of the deals are pretty amazing. By using Bing a couple of weeks ago, you could have gotten an iPhone 3G for about $70. Those kinds of deals get people talking and that will drive the traffic they are looking for.

I don’t think that Google is quaking in their boots just yet, but this could be the first real competition Google has had.

]]> By: Corey Creed http://www.thejunglemap.com/post/565#comment-5615 Corey Creed Wed, 29 Jul 2009 15:52:51 +0000 http://www.thejunglemap.com/post/565#comment-5615 The whole thing will take months or maybe even a year or two before we see any real changes happening. I'm sure there will be options for that type of thing, for sure. The whole thing will take months or maybe even a year or two before we see any real changes happening. I’m sure there will be options for that type of thing, for sure.

]]> By: Chris http://www.thejunglemap.com/post/565#comment-5614 Chris Wed, 29 Jul 2009 15:20:13 +0000 http://www.thejunglemap.com/post/565#comment-5614 Will there be a way to migrate YSM to MSN Adcenter? Or is there already a way to migrate what works from Adwords over to Adcenter? Will there be a way to migrate YSM to MSN Adcenter? Or is there already a way to migrate what works from Adwords over to Adcenter?

]]> By: Corey Creed http://www.thejunglemap.com/post/565#comment-5613 Corey Creed Wed, 29 Jul 2009 14:36:50 +0000 http://www.thejunglemap.com/post/565#comment-5613 Yes. We did do some Yahoo and Microsoft PPC for our bigger and long-standing clients. But not until the AdWords worked really well. Regarding branding, this may also be a big score for MS. One of Google's greatest strengths has been that they got the "geeks" and "techies" on their side early. Every techie told their family to use Google. That tide may turn now. This is big press. It will be all over the major news agencies. The non-techies may start some Word Of Mouth marketing. "Hey! Bing isn't bad. I started using it since I saw the commercial" or "I started using Yahoo again since I heard they are working with Microsoft. It's not bad." Yes. We did do some Yahoo and Microsoft PPC for our bigger and long-standing clients. But not until the AdWords worked really well. Regarding branding, this may also be a big score for MS. One of Google’s greatest strengths has been that they got the “geeks” and “techies” on their side early. Every techie told their family to use Google. That tide may turn now. This is big press. It will be all over the major news agencies. The non-techies may start some Word Of Mouth marketing. “Hey! Bing isn’t bad. I started using it since I saw the commercial” or “I started using Yahoo again since I heard they are working with Microsoft. It’s not bad.”

]]> By: Jon http://www.thejunglemap.com/post/565#comment-5612 Jon Wed, 29 Jul 2009 13:36:14 +0000 http://www.thejunglemap.com/post/565#comment-5612 Corey - good thoughts here. I agree that its better for advertisers - I too will jump on much more quickly. I've never bothered with MSN AdCenter b/c it was just too small to justify the time for setting it up and managing it separately. Now together with Yahoo its worthwhile. For users, you mentioned that people will see the same results at both search engines. I don't think that's a big deal, b/c I don't think "average user" will ever notice this. In fact, I don't think "average user" will even know the two are partnered. We're wrapped up in this industry so its huge news for us, but considering that half of young adults can't locate New York state on a map, and 30% can't tell you where China is, I think this bit of knowledge might slip through the cracks. The search technology and actual quality of the search results I think is (unfortunately) not the important thing here. Its the brand. Its the audience. My mom doesn't use Yahoo b/c she's done personal research and found it to provide her with the most relevant results. She uses Yahoo b/c she has a Yahoo email address that I set up for here 8 years ago before Gmail, and so since she's already on Yahoo's site its just easier and faster to use their search engines. I think that's where the value here is for these guys. Corey – good thoughts here. I agree that its better for advertisers – I too will jump on much more quickly. I’ve never bothered with MSN AdCenter b/c it was just too small to justify the time for setting it up and managing it separately. Now together with Yahoo its worthwhile.

For users, you mentioned that people will see the same results at both search engines. I don’t think that’s a big deal, b/c I don’t think “average user” will ever notice this. In fact, I don’t think “average user” will even know the two are partnered. We’re wrapped up in this industry so its huge news for us, but considering that half of young adults can’t locate New York state on a map, and 30% can’t tell you where China is, I think this bit of knowledge might slip through the cracks.

The search technology and actual quality of the search results I think is (unfortunately) not the important thing here. Its the brand. Its the audience. My mom doesn’t use Yahoo b/c she’s done personal research and found it to provide her with the most relevant results. She uses Yahoo b/c she has a Yahoo email address that I set up for here 8 years ago before Gmail, and so since she’s already on Yahoo’s site its just easier and faster to use their search engines. I think that’s where the value here is for these guys.

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