Comments on: Using Social Media is not Social Media MARKETING http://www.thejunglemap.com/post/508 Hippo Internet Marketing Blog : Your Map to the Jungle of Internet Marketing by Hippo Internet Marketing Sun, 29 Jan 2012 13:20:00 +0000 hourly 1 http://wordpress.org/?v= By: Why Businesses Don’t Love Twitter - Like You Do! http://www.thejunglemap.com/post/508#comment-6160 Why Businesses Don’t Love Twitter - Like You Do! Fri, 18 Sep 2009 12:51:53 +0000 http://www.thejunglemap.com/post/508#comment-6160 [...] if you are an individual that simply USES Social Media, please be nice to the small and large businesses out there.  Many of them want [...] [...] if you are an individual that simply USES Social Media, please be nice to the small and large businesses out there.  Many of them want [...]

]]> By: Fiona Dudley http://www.thejunglemap.com/post/508#comment-5104 Fiona Dudley Mon, 08 Jun 2009 18:10:07 +0000 http://www.thejunglemap.com/post/508#comment-5104 Corey - I couldn't have said it better. I'm looking forward to your own upcoming class and SocialFresh in August - maybe THEN I'll be able to call myself a Social media MARKETER! Corey – I couldn’t have said it better. I’m looking forward to your own upcoming class and SocialFresh in August – maybe THEN I’ll be able to call myself a Social media MARKETER!

]]> By: Josh http://www.thejunglemap.com/post/508#comment-4969 Josh Mon, 25 May 2009 16:25:10 +0000 http://www.thejunglemap.com/post/508#comment-4969 "It does not make you a consultant, trainer, or expert. It simply makes you a .....user." You summed it up really well! Even my dog is a SEO expert: http://toonsays.com/h7et5d_16 “It does not make you a consultant, trainer, or expert. It simply makes you a …..user.”

You summed it up really well!

Even my dog is a SEO expert: http://toonsays.com/h7et5d_16

]]> By: Chris Kellum http://www.thejunglemap.com/post/508#comment-4800 Chris Kellum Thu, 14 May 2009 06:29:42 +0000 http://www.thejunglemap.com/post/508#comment-4800 Hey Corey, Man I gotta admit - I was a little surprised to see this post from you. lol In fact, even in that mountain of info I sent you the other week, I edited out the "social media SUCKS for making money" comment because I thought it might be hurtful! I think one of the most profound things you said was at our recent SEO meetup, and was actually something one of my friends had said when we had a conversation about this - it's that social media is one of these deals where as soon as you stop using it, results stop coming in. Search is one of those deals where you can get residual traffic from your effort, and the folks are just in a totally different mindstate because they're actively LOOKING for your solution. What's funny is that I've had a "draft" loaded up on my blog for about 2 months now - kind of a rant against what's going on with a lot of "social media experts" and also Madison Avenue style advertising, because I see a lot of commonality between the two, but have never posted it because I know there's some folks in our area who really like their social media and I was on the edge about whether to risk offending them. lol Good post . . . Hey Corey,
Man I gotta admit – I was a little surprised to see this post from you. lol In fact, even in that mountain of info I sent you the other week, I edited out the “social media SUCKS for making money” comment because I thought it might be hurtful!

I think one of the most profound things you said was at our recent SEO meetup, and was actually something one of my friends had said when we had a conversation about this – it’s that social media is one of these deals where as soon as you stop using it, results stop coming in. Search is one of those deals where you can get residual traffic from your effort, and the folks are just in a totally different mindstate because they’re actively LOOKING for your solution.

What’s funny is that I’ve had a “draft” loaded up on my blog for about 2 months now – kind of a rant against what’s going on with a lot of “social media experts” and also Madison Avenue style advertising, because I see a lot of commonality between the two, but have never posted it because I know there’s some folks in our area who really like their social media and I was on the edge about whether to risk offending them. lol

Good post . . .

]]> By: Brandon Uttley http://www.thejunglemap.com/post/508#comment-4770 Brandon Uttley Mon, 11 May 2009 20:13:57 +0000 http://www.thejunglemap.com/post/508#comment-4770 Corey, as you and I have discussed, social media and search do indeed have a lot in common--namely, the goal of increasing awareness and driving traffic to a primary destination (i.e., your website or a blog). The use of social media for marketing (and let's face it, sales) is still relatively new. There are certainly faux pas to avoid, but now is a good time to learn and experiment. Adding social media to your overall marketing mix can accelerate thought leadership (as Darryl points out), connect like-minded audiences faster and entice people to take action. Ultimately, as Lisa says, sales are really driven by relationships. Keeping that in mind hopefully will help people avoid polluting social media with one-way spam. Nice job with the post. Corey, as you and I have discussed, social media and search do indeed have a lot in common–namely, the goal of increasing awareness and driving traffic to a primary destination (i.e., your website or a blog). The use of social media for marketing (and let’s face it, sales) is still relatively new. There are certainly faux pas to avoid, but now is a good time to learn and experiment. Adding social media to your overall marketing mix can accelerate thought leadership (as Darryl points out), connect like-minded audiences faster and entice people to take action. Ultimately, as Lisa says, sales are really driven by relationships. Keeping that in mind hopefully will help people avoid polluting social media with one-way spam.

Nice job with the post.

]]> By: Jon Payne http://www.thejunglemap.com/post/508#comment-4746 Jon Payne Sat, 09 May 2009 21:26:50 +0000 http://www.thejunglemap.com/post/508#comment-4746 Corey - totally agree with you here. I use social media personally, but don't offer social media marketing as a service b/c I don't know anything more about it than anyone else. I see lots of SEO consultants adding it on as a service b/c there is demand for it. In some cases they are qualified and have a great offering. In my case I choose to stick to what I know! We're starting to play with social media marketing a bit to learn more about it, but right now its just a supplement to SEO for us, and not something we are providing as a service to clients. Corey – totally agree with you here. I use social media personally, but don’t offer social media marketing as a service b/c I don’t know anything more about it than anyone else. I see lots of SEO consultants adding it on as a service b/c there is demand for it. In some cases they are qualified and have a great offering. In my case I choose to stick to what I know! We’re starting to play with social media marketing a bit to learn more about it, but right now its just a supplement to SEO for us, and not something we are providing as a service to clients.

]]> By: Darryl Parker http://www.thejunglemap.com/post/508#comment-4743 Darryl Parker Sat, 09 May 2009 12:32:28 +0000 http://www.thejunglemap.com/post/508#comment-4743 I agree with determining tangible goals before any business jumps into any campaign, especially those involving time and money. Social media is fraught with danger here because the level of activity and general public interaction gives the illusion of success. Unless goals have been determined and are being achieved, you could very easily be wasting your time. To emphasize your point on marketing uses, I believe one of the strengths of social media is demand generation. In the SEM world we are able to tap existing demand, but with social media you can light fires. You must have products and services that fit the marketplace (B2C), but we have only begun to scratch the surface of this potential. Another great strength of social media is the ability to establish a person or a firm as a though leader on selected "topic A" at much more rapid pace and lower cost than was previously possible. This expertise building increases B2B and B2C considering the expert in their buying process. I agree with the emerging concept of Facebook and Twitter as "mediums" much like the search engines. Their ultimate value will be as vehicles to destinations and not as the destinations themselves. Understanding and tapping this potential will be of significant value to any company's web strategy. I agree with determining tangible goals before any business jumps into any campaign, especially those involving time and money. Social media is fraught with danger here because the level of activity and general public interaction gives the illusion of success. Unless goals have been determined and are being achieved, you could very easily be wasting your time.

To emphasize your point on marketing uses, I believe one of the strengths of social media is demand generation. In the SEM world we are able to tap existing demand, but with social media you can light fires. You must have products and services that fit the marketplace (B2C), but we have only begun to scratch the surface of this potential.

Another great strength of social media is the ability to establish a person or a firm as a though leader on selected “topic A” at much more rapid pace and lower cost than was previously possible. This expertise building increases B2B and B2C considering the expert in their buying process.

I agree with the emerging concept of Facebook and Twitter as “mediums” much like the search engines. Their ultimate value will be as vehicles to destinations and not as the destinations themselves. Understanding and tapping this potential will be of significant value to any company’s web strategy.

]]> By: Lisa Barnett http://www.thejunglemap.com/post/508#comment-4742 Lisa Barnett Sat, 09 May 2009 12:28:27 +0000 http://www.thejunglemap.com/post/508#comment-4742 Great post. I was wondering, wouldn't it be marketing to potential clients. The more you use social media, the more you keep people remembering you. I know that when I am ready to learn more about SEO, I'm coming to you. I follow you on Twitter and FaceBook and I remember you and what you do from your posts. (It doesn't hurt that I met you at Charlotte Word Camp). My point is this, using social media effectively can bring about contacts and relationships which will improve your business or business relationships. I don't feel just anybody can be an effective social media user. I know that I for one use it at a very low level of effectiveness and could benefit from those that have more insight to this type of marketing. The problem I feel is that it should be me doing it. I think social media should be very personable so that the followers are feeling a stronger connection by "following" you. Great post.

I was wondering, wouldn’t it be marketing to potential clients. The more you use social media, the more you keep people remembering you. I know that when I am ready to learn more about SEO, I’m coming to you. I follow you on Twitter and FaceBook and I remember you and what you do from your posts. (It doesn’t hurt that I met you at Charlotte Word Camp).

My point is this, using social media effectively can bring about contacts and relationships which will improve your business or business relationships.

I don’t feel just anybody can be an effective social media user. I know that I for one use it at a very low level of effectiveness and could benefit from those that have more insight to this type of marketing. The problem I feel is that it should be me doing it. I think social media should be very personable so that the followers are feeling a stronger connection by “following” you.

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