Using Social Media is not Social Media MARKETING
I have a bunch of friends and colleagues that work with social media, especially in the Charlotte area. I greatly appreciate all their comments and forward thinking. I have nothing against social media and use it daily myself.
However, just using social media does not make money.
I’m sorry if this hurts your feelings, but it’s true. Using social media is like using search engines. It does not make you a consultant, trainer, or expert. It simply makes you a user.
It seems more obvious when it comes to search engines, but for some reason people that use social media a lot seem to think they can charge money to show companies how to do what they do.
In contrast, there IS a great need for social media MARKETING. That third word is the key. With search engines, we use the paid placements and “natural” rankings to get more money, more clients, more positive attention, or whatever other goal is desired. We also do this for clients. Businesses pay for marketing.
Social media marketing has a similar potential, and maybe even more. But this is very different than just using social media. It is about getting results. Lots of followers isn’t results. Getting the right people to not just follow you but to take some sort of action is.
What really makes social media cool is that it can be used for more than just marketing. It can be used for customer relations, public relations, and more.
But the part that excites me (and I think will excite most businesses) is the potential for social media MARKETING. For years now, marketers have been learning how to use paid methods and organic methods to market themselves and/or their clients.
Similar to search, social media marketing has paid opportunities (think Facebook ads for example) and “organic” methods to get natural (free) attention.
I know that life is not just about money. But if you do want to make money, it’s time to look beyond being a social media user and becoming a social media marketer.
There’s a big difference in my book.